So what’s your story? Your brand story? Every business has one. Your brand story shares your company message, mission and vision with your prospects. It can help establish you as a recognizable brand, motivate folks to follow and buy from you, and it can build company credibility. Your brand story is your foot in the […]
Summer is right around the corner and that means vacations. yet if you own your own business, disconnecting from your business can feel terrifying. You may feel out of touch and out of control. Of course one solution is to take your business with you. Honestly, that’s no way to take a vacation. This solution […]
Writing your business building ebook was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties or you published to market your business, you have to get the word out. When used correctly, Twitter is a wonderful book promotion tool. Take […]
The New Year has brought with it a number of new marketing opportunities. Many of them tie right back into the tried and true tactics you’ve been using for the past few years. Let’s first look at the steadfast marketing tactics and then explore how things have changed in 2013 and how you can leverage […]
How many of your new customers come from recommendations? Do you know? According to a Forrester Research report, 70% of customers trust brand recommendations from friends. This same study, based on 58,000 responses, also found that 46% of consumers trust consumer reviews. And a measly 10% trust advertising. What does this mean? It means if […]
Publishing an ebook has almost become a must for aspiring internet marketers. Whether you publish a short 30-page report or a 300 page how to manual, it’s an important tool. Ebooks help you establish yourself as a credible expert. They broaden your audience and reach. They also help you pull prospects into your sales funnel. […]
Social media efforts can feel a lot like trial and error, mostly error sometimes. You post and post and like and share and re-tweet and…Nothing happens. Sure, you might get a few “likes
Did the news that Google Reader is going away send you into a panic? According to Google, they’re going to cease and desist on July 1st. Many business owners use Google Reader to stay on top of industry news. After all, RSS feeds and readers are the easiest way to have your favorite bloggers and […]
Share your story. Have you ever been asked to do that? It
Does creating content ever seem like you
