Publishing an ebook has almost become a must for aspiring internet marketers. Whether you publish a short 30-page report or a 300 page how to manual, it’s an important tool. Ebooks help you establish yourself as a credible expert.

They broaden your audience and reach. They also help you pull prospects into your sales funnel. This is true whether you charge for your book or give it away for free. However, in order for your book to accomplish your goals, you need to grab attention. Your book’s outline can help ensure this happens. Let’s take a look at a few ways to create an effective and engaging outline for your next ebook.

#1 Q&A

One of the easiest and most effective types of outlines is the basic question and answer format. With this format you create a series of questions your audience needs to have answered. Each chapter addresses a one vital and important question. Organize the questions in a logical order so that the information builds upon itself.

For example, if you’re writing a book about how to start a blog your initial question might be, “is blogging right for me?