Mobile marketing helps you showcase your brand to mobile users, and it has been around for some time now. If you do mobile marketing right, you’ll offer customers and prospects using mobile devices personalized, time- and location-sensitive information so that they can get what they need when they need it – even if they’re on the go.
If you haven’t implemented a mobile marketing strategy, you’re trailing behind and you’re losing a huge opportunity to grow your business.
Today, over 95% of Americans have mobile devices. Out of that number, 77% have smartphones and 51% own a tablet. In fact, maybe you’re reading this article on a mobile device right now!
Link for more information – https://www.pewinternet.org/fact-sheet/mobile/
If you want to get more from mobile marketing, you have to create a mobile marketing strategy that covers all the bases.
No Mobile Marketing, No Future
By 2020, 70% of the world’s population is predicted to own smartphones. In other words, you can’t afford to ignore mobile marketing strategies because the most advanced businesses in this standpoint will gain a huge market share. Also, consumers expect brands to be present on mobile and apps, so this is a crucial communication channel you can’t afford to ignore.
Link for more information – https://www.ericsson.com/en/press-releases/2015/6/ericsson-mobility-report-70-percent-of-worlds-population-using-smartphones-by-2020
Here are other reasons mobile marketing is right for your business.
To Be There at the Right Time
Mobile advertising enables you to reach customers when they’re making a purchase or when they’re going through certain experiences. For example, you can use mobile marketing to create seasonal plans with a series of themed activities during special times, such as Christmas, Valentine’s Day, and Easter.
You’re likely to get more engagement thanks to the vacation atmosphere. Your seasonal plan on mobile should involve promotional messages that aim to engage customers. For example, Starbucks has a calendar of events for customers who use its app. These include weekly offers and the chance to taste seasonal specialties, and they send customers themed greeting cards.
To Send Relevant Messages
Mobile marketing allows you to reach consumers instantly because smartphones are always at everyone’s fingertips. So text messages and push notifications are an immediate means of contact, and they easily catch consumers’ attention.
In fact, 99% of messages are opened within nine seconds of receiving them.
Link for more information – https://www.tatango.com/blog/sms-open-rates-exceed-99/
However, don’t overdo it because bombarding your customers with a lot of messages is annoying, and it bothers them. So it’s better to send a few targeted and relevant messages.
To accomplish this, segment your target audience by identifying the most lucrative audiences, then create campaigns relevant to them.
Consumers Do Most of Their Shopping on Mobile Devices
Mobile devices, app development, and the internet have made consumers too lazy to walk to stores. Now, many consumers prefer having things delivered at their door steps.
With that in mind, you need to invest in mobile marketing to give your target audience the option to buy products or services without visiting your store. Get an android app development company to help you create your app to boost your mobile presence and attract more customers.
Even if more customers visit your business physically than they do online, you still need to consider mobile marketing. This is because they still go online to look at reviews and information available about the products they want before making a purchase. And if your site or business app isn’t mobile-responsive, you may lose customers.
However, if you have a great mobile marketing strategy that offers all the information consumers want, this will improve conversions and it will boost your business.
Consumers Spend a Lot of Their Time on Mobile Devices
Most consumers own some kind of mobile device and most of the times they’re glued to these devices. This because they can do almost everything on their mobile devices. They can make a purchase, order pizza or watch TV series on their smartphones.
And because of how much time people spend on their phones, the best way to market your business is likely to be through mobile marketing. To scale your business, you need to make use of mobile ads because this is the only way you’ll catch your audience’s attention. Take advantage of their love for mobile devices and use this opportunity to grow your business.
No matter the type of business you own, you need mobile marketing because the world is increasingly going mobile. And in the future, there’ll be more online stores than physical stores.
For these reasons, you need to consider having a mobile marketing strategy to get more customers and keep the existing ones, so that you don’t run out of business.