How many of your new customers come from recommendations? Do you know? According to a Forrester Research report, 70% of customers trust brand recommendations from friends. This same study, based on 58,000 responses, also found that 46% of consumers trust consumer reviews. And a measly 10% trust advertising.

What does this mean? It means if you’re spending a ton on advertising, your money may be better spent motivating clients and customers to recommend you to their friends, and write good reviews.

So how do you do that? How do you get your clients to recommend you to others? While there may not be a “one size fits all