You don’t always have to tell people what you’re giving them in order for them to want it. In fact, one extremely powerful technique you can employ is the mystery item giveaway. As the name suggests, this is where you give away an item – without telling people what it is. When you tell someone […]
Every business owner has to exit their business at some point. Some business owners exit their business through a calm and carefully planned exit. Others exit their business unplanned when they hit hard times, or when they pass away. The bottom line is, however, everyone has to exit their business. There are great ways to […]
Getting your business in the news can be a fantastic way to send a rush of buyers to your door. Sometimes it’s local news, sometimes it’s online coverage or in rare cases you could even land yourself on national news. What makes PR different than conventional marketing channels is that it’s completely free. How can […]
One of the best freebies you could offer is a free consultation. Free consultation offers work great if you ultimately have a high end item to sell. For example, if your primary product is a $2,000 service or a $500 a month subscription, a free consultation can work very well. A free consultation allows you […]
Social media efficiency could be defined as “how to have the maximum impact possible with the minimum time and energy investment.” It takes a little bit of effort to set up your life and business for maximum social media efficiency. Once they’re set up, however, these tools and habits will pay off for the rest […]
One of the biggest obstacles people have with social media is coming up with what to say. On Twitter, it’s common for active users to tweet as often as 10+ times a day. How on earth do you come up with 300+ unique tweets a month that people want to read? These six ways will […]
Giving things away for free is a fantastic way to get contact information, build subscribers, run contests or make product sales. What kind of items can you give away? Here are seven ideas. ==> #1: Loaded USB Drives Buying a USB drive on eBay only costs a few dollars. If you’re buying them in bulk, […]
You’ve heard the saying that the best kind of marketing is word-of-mouth marketing. When you come recommended by a trusted friend, you bypass all the natural guards people would normally have towards you. They’re much more willing to try out your product or service. Best of all, word-of-mouth marketing is completely free. If you can […]
One of the most important things you need to do during the pre-holiday season is prepare all your systems to handle the holiday rush. Remember: even an hour of down time during the holiday rush can be devastating for you. In many industries, for example the toy industries or costumes industries, the holiday season could […]
Marketing your business or your services offline doesn’t have to cost thousands. Spending money on newspaper ads, TV ads, Yellow Page ads and radio ads might work for some businesses, but many start-up and small businesses just can’t afford to spend that kind of money. Does that mean you can’t market yourself? Of course not. […]
