A video squeeze page is a fantastic way to boost your opt-in rates. When done right, a video squeeze page can as much as double or even triple your opt-ins. It takes considerably more effort to do a great video squeeze page than a text squeeze page. Here are a few tips for making your […]
One aspect of video marketing that often trips people up is the technology. What kind of camera do you need to shoot good video? How do you make sure the audio doesn’t come out grainy? What about editing? Let’s talk about all the important technical aspects of video marketing. ==> Video Equipment The video equipment […]
In mobile web design, one mistake could be all it takes. Some of these mistakes will cause your websites to not display properly at all. Others will simply frustrate mobile users and cause them to leave. These are five of the biggest mobile web design mistakes you should absolutely avoid. ==> Mistake #1: Using Flash […]
On the surface, turning an eBook into a physical book seems like a horrible idea. For one, the expected sale price drops dramatically. Most eBooks sell for around $47, while most books sell for $6 to $15. Your profit margin also plummets from nearly 100% to 15% or less. There’s a lot more work involved […]
One of the big reasons marketers avoid creating tangible products is because they think it’s going to be a lot of work. This is true, the first time around. You need to develop the processes for creating tangible products. However, once you’ve done it once or twice, it’s a piece of cake to outsource or […]
Videos come in many different forms. For marketers, the best formats are those that are relatively easy to create, while still looking professional and having a strong impact. Here are six such formats you can choose from. You can use just one format for all your videos, or mix things up to keep your audience […]
Building a great mobile website requires different skills and different mindsets than building a great desktop website. You’re also building for a completely different audience. Here are seven tips to help you build a knockout mobile website. ==> Tip #1: Analyze Your Browser Traffic Should you build for the iPad first? Or Android? Or should […]
Joint venture teleseminar are one of the best ways to introduce a new person (you) to an established audience. Remember, when you do a JV, you’re basically using someone else’s credibility to “jump” you ahead. Their list doesn’t know you, but they trust you because you come recommended. A JV teleseminar does this even better […]
Responsive web design has very quickly become the gold standard on how to design mobile websites. It’s much more flexible than any other approach and allows you to build mobile sites for all kinds of devices, from iPhone to Android to weird obscure operating systems. What is responsive web design and how can you use […]
One of the biggest qualms people have with doing video marketing is the time investment. It can literally take a week or two just to shoot and produce a short video. Longer videos can take longer still. If you’re running a business, how can you possibly find that kind of time to dedicate to a […]
