One of the first things businesses do during the holiday season is come up with all kinds of discounts, then repeatedly mail their customers. What’s the usual response? A spike in unsubscribe rates. This is a very common mistake. Merchants often think that they’ve built up enough goodwill by mailing regularly (but not too often) […]
For many business owners, paying attention to HTML5 could be quite expensive. You’ll have to go through your website(s) and change all your old tags. You’ll have new features to implement. You may have to spend dozens, even hundreds of hours revamping your website. So when is it time to start paying attention to HTML5? […]
If you own a website and want to get more traffic but don’t want to spend more than $100 a month on marketing, how do you proceed? There are actually a lot of ways you can get traffic to your website for little to no money. Here’s how to do it. ==> Get Ranked in […]
Pay Per Click (PPC) marketing is a fantastic way to bring in traffic during the holiday peak season. Even if you don’t use any PPC for the rest of the year, you still might want to look into using it just for the holidays. It can send you a rush of targeted holiday buyers who […]
One of the most common uses of freebies online is as a hook for free email signups. Basically, you create a freebie that has high perceived value. You then let people know you’ll give the freebie away, but in order to gain access to it they have to put in their email address. Having a […]
Using a “buy one get one free” program allows you to give products away, without discounting the value of your products. When someone sees that something is 100% free, they naturally assume that the product isn’t that valuable. But when it’s “buy one get one free,” that product is still perceived as very valuable. People […]
If you have an Android phone or an iPhone, your phone can be a powerful tool for managing your social media. You can post messages, schedule messages, check feeds, upload videos and generate reports all on the go. Here are a few apps that can make your mobile social media easier. ==> The Basics: Facebook […]
Scheduling your tweets and status updates is one of the best ways to speed up your social media work as well as improve the overall quality of your communications. Scheduling allows you to create a coherent plan all at once, rather than just write what comes to your mind as it comes to your mind. […]
The good thing about knowing a big change is coming is that you have ample time to prepare. Transitioning to HTML5 is going to take a little bit of effort, especially if you have (or will have) a big site when the changeover happens. How can you make the transition as easy as possible? Here […]
Marketing during the holiday is all about standing out. Just about every store in your industry will be discounting and selling like crazy. Instead of jumping in the same game and trying to market louder than your competitors, do something that stands out. Here are three ideas to get you started. ==> The “Submit a […]
