Giving things away for free is a fantastic way to get contact information, build subscribers, run contests or make product sales. What kind of items can you give away? Here are seven ideas.
==> #1: Loaded USB Drives
Buying a USB drive on eBay only costs a few dollars. If you’re buying them in bulk, you can get them even cheaper.
Take these USB drives and load them up with videos, audios or text content. Then give the USB drives away.
That has a much higher perceived value than having people download the files themselves.
==> #2: Pens
You can brand both high quality pens and low quality pens. While people won’t go out of their way for a pen, it’s a great item to include in a product. Most people can always use an extra pen.
==> #3: Cups and Mugs
Can you come up with a cup design that people would actually want on their counters?
Try not to just stick your logo on it. Instead, see what kinds of creative cup designs you can come up with.
If you can come up with a unique design that people love, they’ll definitely go out of their way to get that cup.
==> #4: DVDs and Videos
Free DVDs and free videos are fantastic things to give away. While the up-front cost in creating videos is quite high, once a video is created it becomes a very affordable item you can give away forever.
Printing a new DVD only costs a few dollars. Giving away an online video is completely free. Yet videos have a very high perceived value, making it an ideal giveaway item.
==> #5: Shirts
Much like mugs, you want your shirt to be unique. Try not to give away shirts that have just your logo, as people aren’t very likely to wear it.
Instead, try to have something funny or shocking on the shirt. For instance, an infographic or a quote with an image. Make it a shirt that people will want to wear – with a small logo on it.
==> #6: Old Merchandise
If you have old merchandise just sitting around that probably isn’t going to sell, you’re often better off just using it as free giveaways.
Do you have a bunch of 500 MB flash drives sitting around? Instead of hoping someone will buy them (which they probably won’t), you can make good use of them as free bonuses.
==> #7: Strange Objects
Strange objects can include stretchy plastic toys, odd electronics and other objects that do strange things. These objects aren’t useful, but can be fun giveaways. If you can find some way to tie it back to your brand or product, that’s even better.
These are seven items that you can giveaway in your business. Feel free to mix and match, or just use these as inspiration to come up with your own ideas.