One of the hardest parts of being a contractor and performing services for others is creating and maintaining a realistic schedule for work and life. Most people start their business believing they will have at least 40 hours a week available as “billable hours” but soon learn that nothing could be further from the truth. […]
Working with the press in a positive manner is an essential skill for a smart business owner to learn. It doesn’t matter if you have a small “from home” firm or a large bricks and mortar business. The press can make you or break you when it comes to getting the word out about your […]
Improving productivity is a necessity for a contractor who services multiple clients. Without a system in place that establishes good workflow, it can be really difficult to keep up momentum and take on enough clients to earn a good living. But, if you can establish a good workflow for the type of work you perform […]
One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully. […]
The number one reason that marketing plans fail is due to a lack of seeing the plan through to the end. In other words: not following through. You can write a plan down in the minutest detail but without action to back up what is written, nothing will happen. Other reasons why marketing plans fail […]
A key to selling your eBook to as many people as possible, besides the content inside, is to highly consider the price you will sell your eBook for. Don’t just slap a price on the eBook without giving it some consideration. Take the time to do your due diligence before pricing your eBook. To price […]
One of the many ways to market your eBook is to partner with eBook blogs. There are several to choose from such as Goodreads.com and Kindlenationdaily.com. These blogs allow you to get your book in front of more readers, get reviews, conduct research, join groups, create groups, and expand your author presence while connecting with […]
The best way to get strategy versus plan straight is to realize that you need to develop goals (strategy) before you can create a plan of action to reach those goals. First you come up with the strategy and goals, and then using the goals you will create the plan. They go together and you […]
Digital eBooks have changed everything in the publishing world, but it’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which you can promote your eBook, including the old PDF format as well as digital eBooks […]
Paid book reviews have been around for as long as books have been published. But, the knowledge hasn’t been public for quite as long. In fact, quite a few authors and publishers were quite embarrassed when the idea became very public due to “The Publishing Guru” Todd Rutherford publically talking about his six-figure business selling […]
