It’s never fun to think about insurance. But it’s a huge necessity today. You want to do everything you can to protect yourself and your family from loss if something should go wrong. It might be hard to imagine anything going wrong in your business but it happens to the best people, so be sure […]
If you use WordPress (WP) for your website and blog, then you know how powerful it is when it comes to SEO right out of the box. But, thanks to plugins you can extend the functionality of your WP website easily. It just takes a few clicks and some easy set-up that simply requires that […]
As a contractor you’re likely to be working on many projects together simultaneously. You might have five to ten clients with various projects at different stages. But, is it better to focus on one project at a time or multitask? Well, the verdict is in about multitasking: study after study shows that people who think […]
Almost everyone dislikes public speaking. When asked what people fear most, this usually tops the list. So, if nothing else, at least you are not alone. Knowing that most people dislike public speaking and giving presentations might not help convince you that you’re normal, but what can make the experience better is planning, preparation and […]
Integrated marketing takes into consideration all aspects of marketing and the many channels of marketing that you can use. Like most marketing plans you need to know what your goal is, who you plan to market to, and how you will do it. Typically, the goal and the audience is the same. The integration comes […]
Traditionally, a newsroom was the place where journalists, reporters, editors, staffers and others worked together to craft the news. Today, social newsrooms work about the same except they are designed to work online instead of a physical location. Now websites have media centers. (Wikipedia) The social newsroom is set up online to help people find […]
If you’re going to get involved in promoting and hosting events like teleseminars and webinars, you’re going to want to find ways to monetize them to make them worth your time and effort. Putting on events is fun, but it’s not without hard work. You should be compensated for the time you take to host […]
EBook marketing is no longer a new thing. People have done it successfully. Now you can find experts who have already made all the mistakes to learn from them instead of trying to reinvent the wheel on your own. Part of what makes the human experience so unique in the animal world is our ability […]
The best way to host a webinar is to recruit speakers for it that have something to say to your audience that will resonate with them. They could be movers and shakers in your industry, they might be others with whom you work often, or they might even be people within your audience who have […]
One of the best methods for getting the word out about your business is to send a press release. However, it’s important to know how, when, why and to whom you should send a press release if you want them to help your business. One way is to ensure that your press release topic is […]
