Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to […]
When choosing to start a home-based business, you might be under the assumption that the field is wide open and you can do whatever you want. But, nothing could be further from the truth. You have a large amount of legalities that you must consider from your state, city, county and even your Homeowner’s Association […]
Many people wonder if they still need email marketing now that we have interactive social media. But, there are many reasons that point to why you should still be email marketing, and in fact email marketing is still more effective and preferable if you have to choose one over the other. 1. It’s a Numbers […]
As you know, an autoresponder allows for you to send a series of pre-written emails to your list subscribers. Each person who subscribes to your mailing list will start at the beginning of the autoresponder series. For any series to work, it needs to be as good today as it will be good tomorrow. In […]
They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there are ways to […]
To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, especially if they choose not to click through to answer your call to action. How […]
In order to win the content game, attract more customers, please the customers you already have, and ultimately improve your bottom line, the following rules of content use and creation make a lot of sense. Make Content Available across Devices Gone are the days when you could rest on your website not being responsive. You […]
Small businesses already use a lot of native advertising and may not realize that they are doing so. But, when you do realize you’re using native advertising, the following are the different ways that small businesses can make use of it. Making Use of Native Advertising * Search ads – On your website you can […]
Understanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last year, consider whether or not it could be because your content is not useful, relevant, […]
The truth is, pretty much every business – whether it is home based or not – needs some form of business license to be legitimate. In most cases you cannot get a business bank account if you don’t have a license. However, localities have different rules and may actually waive the requirement for certain types […]
