Today, consumers are more educated than ever. They also access information in various ways from their mobile device and their PCs. If you want to keep your customers as well as attract new customers, it’s important to think about each customer’s experience so that you can create a positive experience from end to end. It […]
Before you create a digital magazine it’s important to understand why you are creating it. A digital magazine is good for some businesses but not for everyone. There are a few reasons to create a magazine and you’ll need to choose which reason – or maybe you’ll have more than one reason. 1. To Increase […]
Businesses – from insurance companies to cleaning companies and many in between – use native advertising to make more sales and increase brand awareness. Whether you are a large or small business, you can participate in native advertising too. And you should, because it works very well to get the word out about your business. […]
Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers – as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement […]
Understanding what type of business you have is an important aspect of reaching the right audience, paying your taxes, and marketing and advertising your business. Many different types of businesses are available to choose from. But what type of business are you? * Home-Based Business – This doesn’t necessary mean you have a super small […]
When you decide to publish a digital magazine it’s important to do your due diligence about what’s involved before you spend the time and money doing it. It can take a lot of resources, time and effort to produce a digital magazine – almost as much as it takes to produce a paper magazine. Therefore, […]
When you are choosing different marketing strategies to implement when marketing your business, it’s important to understand the choices you have and how they differ. You essentially have three choices when it comes to marketing, namely “owned,” “paid” and “earned” media. You’ll more than likely use a combination of all strategies for the very best […]
You probably already know about native advertising, just did not know what it was called or how to get started, or why you should do it. There are three different types of native advertising, some of which you’ll be familiar with. 1. Open – You place the content on your website and then promote it […]
There are three types of exposure available to marketers, namely “owned,” “paid” and “earned.” They are all important to the success of your business, but none is more important than earned media. Earned media is the best exposure you can hope for, and while you do not pay for it, and you cannot control it, […]
There are many different trends and stats available for digital magazine publishers. It’s important to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing for your audience. It’s clear that things are changing in the publishing world due to […]
