So many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. But, the truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. There is too much automation. Remember, social media is for engagement, and people who […]
Managing the business registration process the first time will seem unorganized. However, if you do one thing at a time and keep track of everything every year, it will get easier to accomplish and will really amount to little more than repeating what you did last year, writing a check, and mailing it in on […]
Before you publish your first digital magazine it’s important to understand what’s important about publishing a magazine. You can increase your audience, give more to your current audience, and find a new income stream via either subscriptions of the magazine or advertising revenue. Here are eight tips to get you started. 1. Start with Building […]
Almost everyone reading this has experienced microtargeting in the form of paid political “robo” calls, personal phone calls, and emails from political campaigns. This is simply taking the idea of the customer of one to new heights. While you may be bothered by the political phone calls, the truth is microtargeting works. If it did […]
Semantic search carries with it an issue with data because there is so much information out there now. It is harder and harder for people to find the information they want. Therefore, the information has to be categorized in a way that allows those who want to find something specific. Because of all the noise […]
People often ask about what is the best time of year for email marketing. However, the answer is never what they expect because like most things marketing, the answer completely depends on the products and/or services you’re promoting plus your audience. It may get old hearing that answer – but the fact is, your audience […]
If you’re a trend watcher in your industry (and you should be), you’ll notice that times are changing for 2015 when it comes to online marketing. Gone are the impersonal days of the past where you could be anonymous and still rake in six figures. Today, your customers want to know you even more. 1. […]
Finding software that can help you meet your digital publishing goals can be difficult because there are so many options and it’s hard to know what to choose. You’ll need to know what kind of magazine you’re going to publish, whether you’re going to want a print edition, whether you plan to run advertisements, and […]
One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not keep marketing to find new customers, but you should do […]
Native advertising, like all advertising, has its pros and cons. The problem a small business has is that without advertising they can’t find all their customers. So, it helps to understand the pros and cons of each type of advertising. Pros of Native Advertising * Better customer targeting – The fact that the ads run […]
