Simplicity Marketing, Inc.
  • Facebook
  • Twitter

Call toll-free: 1.888.520.5288

  • Home
  • About Us
  • SEO Services
  • Training Classes
  • Blog
  • How To …
Search the site...

Ranking Number One

How To Tutorials

  • Deep Cleaning Your Business for Growth
  • How to Grow Your Affiliate Marketing Income
  • Ten Presentation Ideas That Will Inspire Viewers
  • Unique Ways to Make Your Presentations Interesting
  • Tips for Creating a Flawless Website
  • Examples of Contextual Marketing
  • What Customers Should Expect from You
  • How to Reduce Your Time on Social Media without Killing Your Results
  • What to Expect from Your Customers?
  • Fun Ways to Generate Traffic and Leads from Social Media
  • How to Create an Easy-to-Follow Content Marketing Strategy
  • Automation Strategies That Can Quickly Scale Your Business
  • How Using Location-Specific Images and Offers Increases Your ROI
  • Should You Be Sending Cart Abandonment Reminders?
  • How to Build Credibility through Email Marketing
  • Is Mobile Marketing Right for Your Business?
  • Is the Customer Always Right?
  • Tips for Mobile Marketing Campaign Success
  • How to Create Your First Mobile Marketing Campaign
  • Why Every Business Should Invest in Content Marketing

Categories

  • Blog
  • How To Tips
  • Marketing News

What Is Native Advertising?

You probably already know about native advertising, just did not know what it was called or how to get started, or why you should do it. There are three different types of native advertising, some of which you’ll be familiar with.

1. Open – You place the content on your website and then promote it to other platforms, knowing it will send everyone back to your website.

2. Closed – Platforms like Twitter, Facebook and YouTube are all closed platforms that allow you to put your content on them and promote them.

3. Combination – Uses a combination of the above, usually by installing a private platform that permits bidding from outside platforms.

These different types of native advertising come in the form of:

* Search Ads – Can work both on and off your website. Search on your website allows the user to find content on your website but also introduces new content that your users can click on that will take them off your site. Conversely, if you bought those keywords, your content would appear on someone else’s website.

* Contextual Ads – When you buy keywords, a publisher that uses contextual ads can allow links to your information to appear, and you can also allow the same on your own website if you desire to earn extra money. This isn’t really recommended for solely business websites though; instead you should be ensuring that your links appear on other publishers’ websites.

* Content Dependent Ads – This is how all Google Ads work. They are dependent on the content that a publisher has on their site. If you purchase certain keywords and create display ads via Google Ads, then your information will show up on the right content across the web.

* Promoted Content – When you write compelling content, you can promote it through various websites such as promoted posts on Facebook, Twitter, and if your content is a video you can pay to promote your post on YouTube for added viewers.

* Sponsor Funded Content – Some websites need content and will allow for paid sponsored content to appear on their site. Sometimes this is as simple as a guest blog post with a bio that links to your sales page, and other times it’s a full-on paid sponsored post.

All of these ways to use native advertising are activities that all small business owners should consider doing. Without native advertising your information may not be seen as quickly. SEO (search engine optimization) works very well, but if you have a time-limited event and you really want to get a lot of visitors to sign up for your event, you’re going to do a lot better to pay for promotion strategically.

Using a combination of native advertising along with sound SEO practices, you can take your small business to a brand-new level that you won’t see without using native advertising practices.

(c) Simplicity Marketing, Inc.

Daily Marketing Tips

January 2021
S M T W T F S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Dec