One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although […]
Earning a living working from home is a great way to be able to work around your children’s schedules or to simply leave the rat race early. Writing has always been a good way to work from home to earn money. But today, there are more ways than ever to start a business writing for […]
Many business owners build a website and then kind of forget about it. The website is nothing more than a brochure that people view online after seeing the URL on a business card or in a commercial. It is unfortunate, because websites can work for you, bringing in business leads 24/7 if they are designed […]
Networking has always been the best way to find a job, get recommendations, and increase the buzz about any business. Networking has been going on long before the advent of computers. The golf course, after-hours business functions, and more have always been the traditional ways in which business men and women get together to be […]
In business, we are trained to network. You have learned to network with influencers, network with movers and shakers, and network with those in the know. That’s all good advice. But, sometimes what’s left out is the importance of networking with your peers. Your peers are people at about the same level of education and […]
Your competition delivers a similar product to yours, to the same audience as you do. Studying your competition will help you deliver a better product or service to your audience than if you don’t know anything about them. Your business will improve by the act of studying your competition. How Are They Different from You? […]
Researching your competition can help you discover so much about your own business and your audience. Studying the competition takes you out of your comfort zone and puts you into their territory. This will help you learn many things that can help you in your business to improve your profits and products. 1. Keywords to […]
Put simply, multi-channel marketing is getting the message out about your products and services through many different methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will depend on the ways in which you sell your products […]
You hope your website conveys certain values and ideas to your audience such as: * You’re a professional * You can do what you say you can do * You care about your audience’s needs But, so often web design is sadly deficient in projecting these ideas. Business owners make mistakes designing their websites by […]
Working from home is a great way to work around your family’s schedule or to avoid the ups and downs of the job market. Being a virtual assistant (VA) is also a great way to earn money working from home because you can be involved in so many different niches. You can be a traditional […]
