A landing page is defined simply as the page someone lands on when they arrive at your blog or website. However, many business owners misunderstand the purpose of a landing page. Learning to use them more effectively can provide a better user experience for your visitors as well as more profits. Not a One Size […]
For many business owners sales and marketing are the same thing. And more often than not, they’re despised and avoided. It’s true. Business owners know they need to have a sales and marketing strategy but because they misunderstand the concepts, they avoid them or they make simple errors – errors that cost them customers and […]
It takes a lot to grab the attention of your prospects. In fact, in most cases you have to connect with a prospect several times before they click on that magic button to learn more about you. You probably use a variety of means to grab attention. For example, you might use social media, content […]
Owning a business is wrought with challenges the least of which is productivity. Many tasks and responsibilities need to be checked off the list each day. Sometimes it just doesn’t happen. The following tips and ideas may strike you as odd or downright controversial. Give them some thought, they may work for you. Get Rid […]
What happens once your prospect opens your email? Do they read it? Do they scan it? Do they read the headline and hit “delete?â€
Starting and growing a business is hard work. It can often feel overwhelming and unfamiliar. There comes a point in the life of many business owners where you just don’t know what to do or where to go. A business mentor can help guide the way. What is a Business Mentor? A business mentor is […]
Do you listen to your prospects and customers? Do you know what your competition is talking about and what they’re publishing? What about content trends and industry news? In order to create relevant, timely, and valuable content for your prospects and customers it’s important to have a content listening plan. What is a Content Listening […]
Email marketing is an essential element of any successful online business. Sure social media is important. However studies have proven that email is the way to go if you want to strengthen your relationships and make sales. The best way to have a strong email marketing campaign is to create a routine that supports success. […]
How often do you blog? If you blog at least once a week then it’s a good idea to create a blog posting routine. This will ensure that your blog posts are consistent and that they create the results you desire. Step One: Identify Your Most Creative Time This is actually a two part process. […]
Have you ever missed a blog comment? From your prospect’s perspective, there’s nothing quite so frustrating as to ask a question on a blog or make a comment only to have it ignored. It’s certainly no way to conduct business or build relationships. The problem is that if you have an active blog and presumably […]
