Do you listen to your prospects and customers? Do you know what your competition is talking about and what they’re publishing? What about content trends and industry news? In order to create relevant, timely, and valuable content for your prospects and customers it’s important to have a content listening plan.

What is a Content Listening Plan?

A content listening plan is a valuable part of any content creation strategy. In order to know what to write or talk about, it’s helpful to know what’s going on in the world around you. A content listening plan includes a strategy to track the conversations of your prospects, customers, industry leaders, you’re your competition. It also involves establishing systems to track those conversations. Finally, a listening plan should also include a process where you take what you’ve “heardâ€