Your customers are the lifeblood of your company. Where would you be without them? If you’re not spending a good chunk of your time marketing to your existing customers then you may be missing out. After all, they’ve already proven they’re interested in spending money on your products or services. Why not spend a bit […]
The life of an entrepreneur can be a hectic one. It’s not uncommon to be working long hours to meet a deadline. And multi-tasking seems like it’s a necessary approach. How else can you get everything accomplished? This constant state of business can make it difficult to relax and even more difficult to find focus. […]
As your business grows it can be easy to let your marketing out of control. Your message may change as your business changes. This can leave your prospects feeling confused. Confusion leads to apathy and a decline in readers, subscribers, and conversions and sales. The good news is that a few steps can help you […]
One of the best ways to drive traffic and increase your email subscriber list is to offer a free eBook. You can also market your eBook on Amazon and other online book distribution sites to help build awareness and boost credibility. Your Free eBook Must Be Excellent The only way to accomplish the goals you’ve […]
Are you disheartened every time you get an email unsubscribe? It’s easy to take them personally. However, these unsubscribes are actually small blessings in disguise. Not only does it mean that you’re no longer marketing to someone who isn’t interested, you can actually learn more about your audience from your unsubscribes. Opt-Out Comments The first […]
Do you curate content? Content curation is the practice of sharing relevant industry information with your readers, prospects, and customers. If you share links to newsworthy bits of information on your Facebook page, Twitter posts or on your blog then you’re curating content. Content curation can be an exceptional business building tool. Not only does […]
Some days are definitely better than others. On the good days, you wake with an imagination packed with great business ideas and the motivation and energy to get it all done. Other days, you feel like you’d rather stay in your pajamas and watch cartoons all day. Whether you’re feeling under the weather, unmotivated, or […]
How many marketing tactics do you have going on right now? What are the goals of each of those tactics and are they working? If you don’t know the answer to these questions, and many people don’t, it’s time to declutter your marketing and get organized. As is often the case, people sort of ease […]
Feedly took over where Google Reader left off. It’s a feed reader that helps you aggregate all of your favorite bloggers and blog posts into one easy to read location. You can access Feedly from your computer, notebook, or smart phone. It’s simple to use and can be an excellent resource for busy entrepreneurs who […]
Many people don’t realize the amount of work that goes into a blog. In addition to the vast number of behind the scenes tasks there is the day to day communication requirement. You have to blog or at least understand what a good blog post looks and sounds like. Before you jump into the blogosphere, […]
