How to Promote Your eBook
You wrote an eBook, great! Now what? Now you promote your eBook so that you can get a good return on your investment of time, energy, and perhaps money. If you’re lucky, you still have time before you publish your book. Promotion can begin well before the book is available to your readers. However, if […]
How to Prioritize Your Marketing
Setting marketing priorities can be overwhelming. You need to send emails to your prospects. You have to write content and let’s not forget social media, advertising, word of mouth and…the list could go on and on. With so many important marketing tactics, how do you decide where to focus your attention? 1. Goal Setting – […]
How to Improve Your Headline Writing Skills
Did you know that your headline bears the heaviest burden? Whether you’re writing content or copy, the headline that you write literally determines whether or not someone will continue reading. In fact, many marketing experts say that the headline does 80% of the work of any piece of content. Your headline has the job of […]
How to Get Your Groove Back
It can be difficult to find that productive groove you once had. It happens when you’re dealing with burn out. It also occurs when you’re coming back from a vacation or time away from your business. So how do you find that productive groove? Where do you find the motivation and the enthusiasm to get […]
How to Find a Goal Setting Balance
In the world of business and personal productivity there’s one word that you’ll hear repeatedly – goals. It’s important to set goals because that’s your guideline for success. It’s your line in the sand. You can say, “When I achieve ____ I’ll be successful.â€
How to Effectively Edit Your Own Content
Let’s face it, grammar and spelling errors occur on an almost daily basis in just about every business. However, these small mistakes can have an impact on your business. Too many of them and prospects and customers may perceive you as someone who doesn’t care about the language you use. You may be perceived as […]
How to Create a Marketing Strategy that Builds Authority
There are many different triggers that convince prospects to become customers. One of the most significant buying triggers is authority. We buy from people and companies that we consider to be experts. Your marketing strategy can and should ideally include building a reputation as an industry expert. Here are a few tips, ideas, and tactics […]
How to Brainstorm Vine Video Ideas
Video is a strong content form. It’s easily shared, viewed, and prospects connect to it. Short videos tend to work better than longer ones because they’re easier to view. People tend to have limited attention spans and an unwillingness to spend more than a few minutes to watch a video. Introduce the Vine video which […]
How to Better Understand How Your Customers Think
Understanding how your customers think helps you immeasurably. Imagine being able to talk to them in a manner that they not only understand but relate to. Marketing isn’t about appealing to the masses and communicating with a group. It’s about making every single person you’re marketing to feel as if you’re talking directly to them. […]