Marketing consultant clients span a whole range of different industries. Essentially, any company that’s focused on marketing, that cares about their brand or wants to bring in new customers could use the services of a marketing consultant. Knowing exactly which types of clients you’re targeting will help you attract and close more of those clients. […]
What You Need to Know about Payroll Management
Payroll management is one of the most basic components of business accounting, yet it’s surprisingly complex. There are a lot of different parts to keep track of. Here’s what you need to know about managing your payroll. ==> Tracking Hours If you’re paying your employees by the hour, payroll management begins with having a good […]
How to Stop Taking Customers, Prospects, Readers, and Social Media Friends for Granted
As a business owner, every connection you make has the potential to become a profitable one. It’s easy to get caught up in the numbers game. People often find they spend their time striving to get more customers, prospects, subscribers and followers without paying attention to the quality of those relationships. Each person you connect […]
What to Look for in a Good Accountant or Accounting Firm
Your accountant is a key player in your success team. A good accountant can not only save you a ton of money on taxes, but can also help you structure your company to help position it for long-term success. On the other hand, an accountant that isn’t on the same page as you can cause […]
What to Expect from the Self-Publishing Experience
Self-publishing is a very different experience than getting a book deal with a traditional publisher. It’s certainly not an experience for everyone. That said, for many authors self-publishing is a great way to keep a lot more of the end profits from their book. Instead of getting around $1 per book sold, you can easily […]
What Is a Publicist and Should You Hire One for Your Book?
When you self-publish a book, one of the most difficult roles to fill is the role of the publicist. Unlike proofreading or design, which you can often find affordable freelancers for, doing your own publicity is nigh impossible. Authors who really want their books to take off will often choose to hire a publicist to […]
How to Stop Feeling Overwhelmed by Your Business
Owning a business is a major undertaking. You
What Does a Marketing Consultant Do?
The title “marketing consultant” sounds highly paid and professional, but people often have no real idea what a marketing consultant does. What role does a marketing consultant play in an organization? How does a marketing consultant help a company? One of the reasons this title can seem so vague is because there’s quite a wide […]
Using Microservice Sites for Design and Media
Microservice sites make it easy for website owners and web marketers to get design work, video work and other media work done at unprecedentedly low prices. Using Fiverr, you can have a logo done for $5, three draft logos done, have voiceovers done or have special effects done. It’s one of the most incredible money-saving […]
Using LinkedIn for B2B Social Networking
LinkedIn is by far the best social network for business networking. LinkedIn has a network of millions of other professionals who’re actively looking to network. The etiquette on LinkedIn is strongly skewed towards B2B networking. So how do you maximize LinkedIn’s potential for B2B networking? ==> Get a Ton of Great Recommendations Start by getting […]
