Sometimes when you own a business you get to call all the shots. You get to set your schedule and you can decide what takes priority each day. However, sometimes outside life interferes with your business schedule. Sometimes you need to change your stay-at-home work schedule. For example, maybe your children have started school and […]
Launching a marketing consulting career is like trying to launch a rocket ship. Getting your business off the ground takes a lot of time and energy. The more momentum you gather, however, the less energy it takes to continue to grow. Eventually your business will fly on its own, with little to no energy from […]
Business to business networking is a skill. Unlike traditional social networking, which anyone can pick up in moments, learning to be a great B2B social networker takes a bit of practice. These five tips will help you be a better B2B networker and make more connections online. ==> Tip #1: Don’t Just Broadcast, Go One […]
Marketing consultants come in many shapes and sizes. If you’re going into the industry, it’s essential that you know what kind of consultant you plan to be. It’ll shape the way you brand yourself, the way you look for clients and the way you work with clients. These are the five most common types of […]
One of the best ways to engage readers is to be innovative. Now you probably have a few stand-by content idea generation techniques. For example, you may read industry publications or you may do keyword research. Those tactics are good and handy to keep in your pocket. But they can get old, too. You may […]
Being a good time manager is often not about learning how to manage your time well; instead it’s about making sure you don’t make time management mistakes that cause stress and inefficiency in your life. These are five of the most common time management mistakes that people make, along with how to avoid them. ==> […]
Amazon Mechanical Turk was one of the most radical inventions in online outsourcing. It allows you to outsource tasks to other human beings for pennies. Amazon Mechanical Turk is great for all those tasks that aren’t quite highly paid enough to bring on a real outsourcer, but are still too complex for a computer to […]
If you run a business that offers payment terms to customers or doesn’t require customers to pay up front, then you’re probably going to need accounts receivable software. While it’s possible to keep track of just a handful of customers’ terms, by the time you get to more than half a dozen customers, tracking all […]
Klout, you either love it or you hate it
The worst time to build a network is when you need it. People can sense it if you’re trying to connect with them because you need something from them. On the other hand, when you’re connecting with people with an eye on helping them, or because you genuinely want to connect with them, people are […]
