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The Top Three Job Search Errors You May Be Making

While everyone and his or her neighbor may be searching for a job these days, it is important to note that knowing how to job search is just as important to the actual job search itself. There are many tips that will tell you what you are doing correctly, but here are some common errors […]

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The Pros and Cons of Offering Flash Sales

Are you interested in making a lot of money in a short period of time? If so, you may have considered a flash sale. Flash sales, also called

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The Power of Transitions in Copywriting

Writing good copy is a blend of art and science or strategy. And when you learn a few simple tactics, your copy will be much more powerful. Like a fledgling artist learning to paint, master the technique behind a good brush stroke and improve your work. One of those master brushstrokes for copywriting is a […]

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The Power of Persuasion

You might be surprised to learn that most of your decisions are based on external factors that work to persuade you in one direction or another. When you are driving, the behavior of another driver may persuade you to let them in front of you. When you

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The Impact Social Media Can Have on Your Career

While using the internet and social media to gain employment has increased for employers over the last few years, there are definitely some upsides and downsides to the impact that social media can have on your career. Downsides Technology is not for everyone – While knowing how to use technology seems to be a given […]

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Teaching with Case Studies

Do you hold webinars, seminars, and online workshops? Do you teach with your content, either written or recorded? If you utilize teaching as part of your content marketing strategy and teach to build your business, consider embracing the power of case studies. What Are Case Studies? Case studies are reports or papers that present a […]

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Refocusing Reader Attention with Copywriter Tricks to Keep Them from Zoning Out

There are many tricks and tactics that copywriters use to help readers get and stay engaged in the copy. Because when a reader is engaged, they

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Persuasive Words and Phrases to Include in Your Content

Some words have more power than others. They can inspire, incite action, arouse curiosity and of course persuade or motivate a purchase. Knowing these words and phrases and understanding how to use them can make a significant difference in the power of your copy and content. You might wonder why it

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Online Places to Look for Work

If you are like many others, you are searching for a job. And like many others, you may also have decided to go online to expand that search for gainful employment. There are many job sites that are well known to everyone and then there are some that are a bit off the beaten path. […]

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Online Job Searching: Skills You Need

Using the internet is probably the best resource for seeking employment; however, knowing which skills you will need is important. It may seem simple, but job searching online requires a little thought and attention before setting out on the expedition. If you are looking for results that will go above and beyond just simply finding […]

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