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Why Use Case Studies in Business?

There are many content tools and devices that you can use to help build your business. For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. However, they can be just as powerful […]

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What Is the Right Way to Approach a Potential Mentor?

Believe it or not, most people aren’t using the correct approach when it comes to finding a potential mentor. This results in the inability of these people to get the help they need, when they need it most. The right approach is going to be what sets you apart from the others. If you are […]

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What Is a Social Media Manager?

A social media manager oversees the development, implementation and management of the social media networking and marketing for individuals and organizations. The social media manager may be an entrepreneur who owns and operates their own business or they may be a staff member in the marketing and public relations departments of large organizations. Social media […]

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What are QR Codes

QR codes are a lot like the traditional bar codes you see on the sides of cans and other products but they contain much more information. A user can download and install a barcode scanner on their smartphones to scan these codes and access a tremendous amount of information. This is an effective marketing tactic. […]

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Using Twitter to Market Your Book on Smashwords

Social media marketing can boost your reader numbers. With just about everyone using these networks in one way or another, it is a microcosm of the world at large that you can use to your advantage. Consider using Twitter. Why Twitter? Twitter was a fad in the beginning. What could anyone do with only 140 […]

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Use Blogging to Promote Your EBook

Marketing your eBook is an important part of gaining visibility and sales on Smashwords. One way to create buzz about your book is through blogging. Use the blog as a way to let others know about what you have written. What about Blogging? A blog is an online diary of sorts. At least that is […]

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Three Ways for Mentees to Reward Their Mentors

Having a successful mentee/mentor relationship requires effort from both sides. Mentoring is a method of helping others on the path to success in their profession. As a mentee, you need to make sure you are making the most out of your relationship with your mentor and be prepared to give something back to your mentor. […]

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The Growing Importance of Social Media

Research has shown that social media has become one of the most important trends in modern internet marketing. No matter what size your business is, you simply cannot pass by the opportunities given when social media is at your disposal. Let’s look at some of the facts on why social media is now a huge […]

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The Art of Promoting your EBook with Coupons

Everyone loves a deal and that includes book readers. EBook readers love to get a deal on the authors they love to read. Smashwords provides the facility to generate coupons for any author that publishes there. The Art of the Coupon Why do businesses use coupons? It increases their patronage. With so many other competitors […]

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Six Attributes of a Successful Social Media Manager

The increased demand for social media exposure has generated specialist roles, for instance, the role of social media manager. A social media manager is a person who manages online communications with followers of a business through social media avenues such as Facebook. This is an important role and successful businesses would agree that social media […]

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Daily Marketing Tips

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