It takes a lot to grab the attention of your prospects. In fact, in most cases you have to connect with a prospect several times before they click on that magic button to learn more about you. You probably use a variety of means to grab attention. For example, you might use social media, content […]
Web analytics according to Wikipedia, “is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage.” You can have both off-site and on-site web analytics. Off-site analytics happens off your website and may consist of collecting information about your business from other entities such as social media. […]
A lot of people misunderstand what the term “royalty free” means when it comes to graphics. It does not mean that the graphic is free, or that you can use it for any purpose under the sun. What it means is that you can purchase or obtain free, and download, an image for limited use […]
If you want to learn about analytics then it’s important to find some good resources to follow. You want to read them on a regular basis, and even put into action some of their suggestions. Start with the Google Analytics website; read everything they tell you there. Reading the Google Analytics blog is a great […]
Owning a business is wrought with challenges the least of which is productivity. Many tasks and responsibilities need to be checked off the list each day. Sometimes it just doesn’t happen. The following tips and ideas may strike you as odd or downright controversial. Give them some thought, they may work for you. Get Rid […]
If you want to conduct analytics on your online property, it’s important to know what types of tools are available and how they can help you. Hands down the most popular choice is Google Analytics, but it’s important to know what else is out there too. Google Analytics This is a free service offered by […]
When you practice content marketing, done right, your readers won’t even realize they are receiving a marketing message. By creating content that is unique, has a specific voice or style, and that imparts new ideas without forgetting the reason why the content exists, you will always be super successful. Components of content done right: * […]
A really great way to create buzz about your business is to participate in interviews. Today there are a variety of different types of interviews you can get from online via blogtalkradio.com, to an online podcast, to Youtube.com, print interviews and more. Getting an interview is a great way to spread the word about your […]
What happens once your prospect opens your email? Do they read it? Do they scan it? Do they read the headline and hit “delete?â€
One of the hardest factors in working for yourself is when you accidentally start working with a difficult client. Most contractors will keep trying to work with the client even though they are super stressed out and feeling really discouraged. But, the truth is, as a small business owner you should not work with clients […]
