The type of technology you will use to create your online video courses depends on your budget, the type of course you’re creating, and your knowledge of the technology. The following is a list of options for cameras, software and technology that you might need to use. In order to help you choose what you […]
Whether you’re a professional teacher, a life coach, or a business professional, often times you will find yourself needing to teach others what you know. Whether that is teaching your contractors or employees how to do something, or teaching clients, you want to ensure that you do so in a way that is effective. Today […]
Your customers are the lifeblood of your company. Where would you be without them? If you’re not spending a good chunk of your time marketing to your existing customers then you may be missing out. After all, they’ve already proven they’re interested in spending money on your products or services. Why not spend a bit […]
Every business owner has to market their business. No matter what type of business you have, you can’t build it and expect people to come to it if they don’t know about it. That is where marketing and advertising come into play. Most small business owners have a budget they have to consider, so deciding […]
Google is a beast, at least that’s the only word that comes to mind in polite society. Some days it’s more of a beast than others. Most internet marketers have a love/hate relationship with Google. Some days they love it. Other days, Google’s owners probably have ears that are red and burning. They may even […]
Penguin version 1.0 went in like a lion a year or so ago. Version 2.0 seems to be following in the footsteps of its namesake. Marketers bailed out of the business by the dozen as their businesses were decimated by the changes. However, the resilient marketers weathered the storms, rebuilt their web interests, and made […]
The life of an entrepreneur can be a hectic one. It’s not uncommon to be working long hours to meet a deadline. And multi-tasking seems like it’s a necessary approach. How else can you get everything accomplished? This constant state of business can make it difficult to relax and even more difficult to find focus. […]
If you’ve ever created an information product, written a “how to” article, or attempted to teach anyone something you know, you’ve probably discovered that the best way to do so is via some form of interactive learning. Today, interactive learning goes far beyond webinars. An individual can actually create a course and perform the delivery […]
Joint venture (JV) partnerships are a great way to boost your business. It’s amazing how forming an alliance with others who sell products and/or services that are complementary to yours to the same audience can set a fire under your business. By forming a JV partnership, you’ll create new marketing channels, tear down competitive barriers, […]
Marketing during the holidays takes on new meaning for many business owners. It doesn’t matter if you have an online business or an offline business, planning for holiday sales is crucial to keeping your business going. If you ignore the holidays and think that sales will come anyway, you’re mistaken. Even if you sell Christmas […]
