Are you disheartened every time you get an email unsubscribe? It’s easy to take them personally. However, these unsubscribes are actually small blessings in disguise. Not only does it mean that you’re no longer marketing to someone who isn’t interested, you can actually learn more about your audience from your unsubscribes. Opt-Out Comments The first […]
Does Your Website Need an Update?
If you first created your website from a template just because you wanted to be “on the web” but you’ve never updated it, and your website has no real traffic, it might be time to explore the idea of updating it. After all, a website is an excellent marketing tool that can bring new business […]
