As your business grows it can be easy to let your marketing out of control. Your message may change as your business changes. This can leave your prospects feeling confused. Confusion leads to apathy and a decline in readers, subscribers, and conversions and sales. The good news is that a few steps can help you […]
Whether you’ve ever been a fan of the black and white creatures we call penguins in the past or not, the odds are good that if you do business online or depend on a website for commerce, you’ve had a few choice words about the animal over the past several weeks. The reason for these […]
Google has recently introduced Penguin 2.0 and that has left plenty of internet marketers shaking in their boots, with flashbacks of other Google animals such as Panda and Penguin version 1.0. Fear is the word of the day. It may feel like the sky is falling for internet marketers everywhere, but it doesn’t have to […]
It’s hard to believe that it’s almost that time again. Some of us are still trying to cool down from the hot summer and now it’s time to start thinking about the holidays already. But, if you own a small business, you’re always working a few months ahead of any event. The holidays are no […]
One of the best ways to drive traffic and increase your email subscriber list is to offer a free eBook. You can also market your eBook on Amazon and other online book distribution sites to help build awareness and boost credibility. Your Free eBook Must Be Excellent The only way to accomplish the goals you’ve […]
A really great way to make a huge difference in your business is to partner up with someone else in a joint venture (JV) partnership. A JV partnership is not really a true business partnership in that you don’t combine your entire business. You simply join forces with another entity or person for one project. […]
Interactive learning is the new buzz word for learning via the use of digital technology. The aim is to make communication easier between students, and between students and teachers. The types of interactive technology that are used in interactive learning are email, webinars, whiteboards, discussion boards, social media, wikis and more. Instructors facilitate learning using […]
Joint venture (JV) partnerships are a great way to expand your reach, find new customers, and learn new skills. Typically a JV is formed when two or more business owners join together for the purpose of cross-promotion. They work together to promote either a new product or service, or they are individually promoting their own […]
Are you disheartened every time you get an email unsubscribe? It’s easy to take them personally. However, these unsubscribes are actually small blessings in disguise. Not only does it mean that you’re no longer marketing to someone who isn’t interested, you can actually learn more about your audience from your unsubscribes. Opt-Out Comments The first […]
If you first created your website from a template just because you wanted to be “on the web” but you’ve never updated it, and your website has no real traffic, it might be time to explore the idea of updating it. After all, a website is an excellent marketing tool that can bring new business […]
