As a business owner you’re probably well aware that just about everything you do for your business can be defined as a project. In fact, you might wisely approach most projects with a project management sensibility. You may establish goals, identify tasks and set deadlines. You might build a team to ehlp you with the […]
Cross-selling is a way to offer additional products or services that are related to the item the customers already chosen to purchase. It adds additional value to the item that they have purchased or makes using the item they’ve purchased easier in some way. You’ve seen examples of cross-selling on sites such as Amazon.com. You […]
SEO (Search Engine Optimization) is one of the most important parts of creating a website that pulls in natural, targeted traffic. SEO encompasses so much about building a successful website that it can seem intimidating or impossible to really cover all the ground you want to cover. Thankfully, it’s really not that difficult. Most SEO […]
When you decide to embark on building an authority site, the most important consideration is the topic. What will your niche be? What will your authority site be about? There are so many choices and you can make a decision based on many factors. However, the ones that matter most when choosing a topic for […]
Do you listen to your audience? Do you listen to your customers and prospects? If you know how to listen you can learn the secrets to building a strong and powerful business – the kind of business that has the capacity to make real change in the world. Most people know that listening is a […]
When you work for an hourly wage, your earnings are finite. There are only 24 hours in a day, and only so many hours that you can work in which to bring in that hourly wage. Every hour won
The fact is, most businesses that start, fail. By some estimates over 95 percent of all new businesses fail, with over half failing in their first year. That’s a lot of failure. First, we really need a definition of failure. Some people mistake failure for not being profitable but that is not uncommon in a […]
Starting a home business can be a great way to earn money without having to work for other people. The start-up costs of a home business are a lot lower than a bricks and mortar business, and it’s generally easy to get started. In fact it’s so easy to get started that unfortunately a lot […]
Writing a weekly email always seems like a great idea in the beginning. Yet after a few months of creating weekly messages you may begin to feel not only overwhelmed but also completely bored. And let’s face it, if you’re bored so are your readers. It’s a lot of work to deliver a consistently interesting […]
Cross-selling consists of offering related products and services to your existing customers based on current or former purchasing history. Cross-selling to existing clients is an excellent way to increase your bottom line but like with anything where you try to increase revenue, there are risks. However, with risk can come great reward, too. Ultimately, it’s […]
