Ask any successful business owner how they achieved their glory and they
Craigslist for Local Marketing
Craigslist is the largest classified advertising website on the planet. In the past, if you wanted to promote a small business, the best place to go would often be the newspaper’s classifieds or services section. Today, this is more or less completely replaced by Craigslist. Craigslist is free for the vast majority of users. There […]
Competitive Research: Ask the Right “Apples to Apples” Questions
One common mistake companies make with doing competitive research is asking the wrong questions. They’re asking “apples to oranges” questions. For example, they might be a company with under $10 million in revenues, yet they’re comparing their strategy to a Fortune 500 company. In order to get good market research data that can actually be […]
Competitive Marketing on the Internet: SEO, Social Media, Paid Ads and More
Today, the internet is one of the most competitive and coveted marketing spaces in the world. Virtually everyone in your target market is going to be on the internet. Not everyone listens to radio or television, but just about everyone uses Facebook, Google or any number of other websites on a day to day basis. […]
How to Create a Competitive Market Analysis
A competitive analysis is a structural approach to the competition in your industry. Many business owners conduct basic research into their competition before they start a business. It
Choose and Brand a High Quality USP to Compete in Crowded Markets
Having a fantastic USP will allow you to compete in markets that are otherwise far too saturated. Your USP, or your “Unique Selling Proposition,” is what sets you apart from everyone else. It’s what you put front and center in all your marketing. It’s what gives you the leverage you need to pry your customers […]
Best Password Policies for ECommerce Platforms
Even in today’s high tech day and age, one of the most common ways hackers gain access is through plain old password guessing. They could use techniques as simple as trying to figure out what password you’d use, or something as complex as a brute force attack that tries every conceivable password. Fortunately, with a […]
Your ECommerce Blog Needs Security Too
Webmasters often spend so much time securing their database, their servers and their shopping cart software that they don’t pay much attention to their blog. Most larger sites today run some kind of blog, even if it’s just to let users know of new developments. It’s important to realize that this blog can also be […]
Local Marketing – How to Capitalize from Your Email List
While it seems like social networking and podcasting are the hottest trends in online marketing, email marketing is still very much alive and well. In fact, small businesses striving to build a strong local marketing strategy can dramatically boost their business with a few simple tweaks to their email list. Let
Tips for Making the Most of Google Places
Google Places is an often overlooked marketing tool for local business owners. The reality is, Google Places has an enormous amount of power – and it’s growing. Not only is Google Places a great place to get new customers, it’s also free. Read on to find out why you should pay attention to Google Places, […]