Groupon is one of those marketing avenues that’s either hit or miss for most small businesses. If it hits, Groupon can bring in floods of new customers and put your business on a completely different scale than before. If it misses, however, you could easily spend thousands of dollars with nothing to show for it. […]
If you’re just starting out in a new industry or if you’re significantly smaller than your competitors, read this carefully. People often think that size is a huge barrier to success. In reality, not only can you succeed even if you’re small, but your small size can actually be an advantage. Here are a few […]
Ecommerce has become the primary way many consumers buy products. That means there
Knowing your core competencies is one of the most important pieces of information you could have in your business. This is the one thing that you do better than anybody else. It’s the one thing that sets you apart from your competitors. It’s the one thing that, if done right, could make you #1 in […]
Flyering is an incredibly powerful marketing tool for local businesses. Flyering includes pizza shop door hangers to nightclub flyers and everything in between. Flyering gets an advertisement for your business in a customer’s hand. You’re guaranteed to have at least a couple seconds of their attention – more if your flyer does a good job. […]
It often makes front page news: Sony has been hacked. Then Zappos has been hacked. It seems every few weeks another online retailer gets hacked. ECommerce has often borne the brunt of attackers’ attention. Here’s a brief overview of eCommerce security, including why and how many hackers get into eCommerce systems. ==> Why Do Hackers […]
Hackers are getting more sophisticated and consumers are more nervous than ever. No one wants their identity stolen. As an ecommerce business owner, security is important to your customers and to your success. Let
If you’re being attacked, it’s critical that you know you’re under attack. Skilled hackers often go through a lot of trouble to cover their tracks. The best hack in the world is the hack that you never know about. If the hacker can make off with all your customers’ credit card numbers without you ever […]
There’s a lot you can learn about your competitors based on their public paperwork filings. This is an area of research that a lot of people simply never take the time to look into. You can often figure out exactly what your competitors are working on, what their past results have been and what problems […]
Distributed Denial of Service (DDoS) attacks are one of the most malicious kinds of attacks an eCommerce website can suffer. The aim of the hacker isn’t to gain information, but to take your whole website down. What is a DDoS attack, why do hackers use DDoS attacks and how can you guard against it? Read […]
