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Newspaper, Radio and Traditional Advertising
Newspaper, radio and other forms of traditional advertising can be fantastic ways to advertise a local business. If you get your advertising message right, you’ll send streams of new customers through your doors. Getting it right is tricky, however; and experimentation is expensive. This guide will help you make sure you get the best bang […]
MySQL Injections: What Are They, How to Prevent Them
MySQL injections are a common way for attackers to break into eCommerce systems. Generally MySQL injections take advantage of mistakes made by the programmer, which allows the attacker to subsequently access and manipulate data and have commands be executed on the server. Here’s a brief description of how MySQL injections work and what you can […]
Increase Your Competitiveness by Selling Value, Not Commodities
Commodities are notoriously difficult to market and promote. Why? Because the primary driving factor of commodities is price. Why would someone pay $10 for a pound of rice rather than $3? The same could be said for oil, gold, hotel rooms, flights and any number of other products. Competing as a commodity is virtually impossible. […]
How to Stop Wasting Time Online
Does this sound familiar
Identify Weaknesses in a Competitive Market
One of the most important things to look out for in a competitive market is weakness. You’re looking for weakness in your competitors’ products and approach. The goal is to find needs that the customers have that aren’t being met adequately by anyone in the marketplace. If you can cater to those needs, you’ll take […]
How to Supercharge Your Word of Mouth Marketing
How are most restaurants, spas, hair salons, grocery stores and other local businesses built up? The answer: word of mouth. It’s been said that word of mouth advertising is the most powerful kind of advertising there is. This is absolutely true – yet most business owners put very little attention on deliberately cultivating word of […]
How to Make Your Company Stand Out
In very crowded markets, your company will get drowned out unless you consciously do something that makes you stand out. You need to do something that makes heads turns. Something that makes people pay attention to you. There isn’t one set formula that every company should use to stand out. What follows are a series […]
How to Make Your Content More Persuasive
Business owners know that copy is supposed to be persuasive. However, many forget that content can be persuasive too. In fact, persuasive content can actually sell more products and services. Persuasive content is information that grabs your reader by the heart, pulls them in, and gets them involved on your website. Professional writers know how […]
Hosting Events to Gain Local Clientele
Hosting events is a fantastic way for a lot of local businesses to find local clientele. Yoga studios, restaurants, coaches / consultants, real estate agents, gyms and so on can all use events to gain local clientele. Some kinds of businesses – hair salons or pizzerias for example – aren’t as well suited to event […]