Online content continues to evolve. With the popularity of sharing videos and YouTube, people have found the value of a slideshow. Slideshows provide useful information for all types of consumers. They
Five Copywriting Principles for Creating Massive Motivation
One way to look at copywriting is as the art of creating motivation using the written word. The written word carries profound power to persuade. How do you use this powerful tool to create motivation? By mastering and implementing these five principles. ==> Principle #1: Benefit Driven Language Most business owners focus a lot of […]
Email Marketing: What’s the Right Balance Between Selling and Connection
Email marketing often involves a tightrope walk between selling and connection. If you sell too much, you’ll lose your customer’s interest and burn out your list. Focus too much on connection and not on selling and you won’t generate enough revenue. What’s the right balance? ==> Between 10% and 20% Selling Generally the right amount […]
Credibility: The Crux of Your Motivational Message
Credibility is the crux of any motivational message. Without credibility, the best content in the world will simply get passed over. On the other hand, even an uninspiring speech by a highly credible person will be met with rapt attention and motivation. For example, if an Olympic athlete was giving advice about how to lose […]
How to Add a Pinterest Button to Your Blog or Website
Pinterest is the latest social networking craze to take over the country. The concept behind Pinterest is to share photos and images. Users create boards with themes and categories and then
Can the Passion in Your Voice Affect Customer Motivation?
If you want to create customer motivation, one of the first places you should look is yourself. The way you speak and communicate with your customers plays a large role in how they feel about your brand, product or service. ==> The Infomercial Example One prime example of how excitement can play a role in […]
Build a Customer Avatar to Help Focus Your Message
Marketers often speak about talking directly to your customers. Yet how do you really do that? It’s not as if you have a customer sitting right in front of you that you can talk to. One of the best ways to help craft a message is to create what’s called a customer avatar. A customer […]
Before Trying to Motivate, Seek to Understand
Before you try to motivate someone, the first thing to do is spend as much time as possible really understanding who they are and where they’re coming from. Your customer doesn’t care that you want to motivate them. They just want their problem solved. Speakers and business owners who focus on trying to motivate people […]
How to Write More Conversational Blog Posts
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Your USP Can Be Your Most Powerful Motivational Tool
Your Unique Selling Proposition or USP can be your most powerful motivational tool. Your USP is what makes you different than all your competitors. It’s the one thing that gets people excited about your business rather than anyone else’s. In order for a USP to be effective, it has to genuinely be different than anything […]