How to Create an Effective Autoresponder Series

Autoresponders are email messages that can be scheduled in advance and delivered in a systematic manner. As a business owner you likely already take advantage of this technology to send out newsletters and other business information. Another effective way to make use of this email technology is to create a series of messages that all […]

Get People to Act with Urgent Offers

There’s a big difference between getting your customers to want your product and getting them to actually buy. Getting a customer to buy involves getting them to believe that not only do they want to act, but they want to do it NOW. To illustrate this point, in the copywriting industry teachers encourage beginning copywriters […]