If you are an online business owner, chances are you have the experience you need to start an offline consulting business. Offline consulting is a growing trend in business and it
Storytelling: The Missing Link for Building Customer Empathy
One of the best ways to build customer empathy is through telling stories. Stories suck people in, keep people entertained and can help get your message across in a much more heartfelt way. When people listen to a story, they immediately put their guards down. People aren’t looking out for a sales pitch. Instead, they […]
Spring Cleaning Your Business Processes and Systems
Your systems are what make your business run. They’re the day-to-day processes that fit together to create effective methods of creating products, managing people, getting customers and so on. Your business systems may be clearly written out, or they may just be your day-to-day actions that you go through without ever consciously thinking about it. […]
Sorting Out All Your To-Dos for Maximum Mental Clarity
Do you have a rock solid to-do system that captures everything you need to do? Or are you sometimes left with a vague sense that there might be something you’re supposed to do, without a clear sense of what that is? Not having your to-dos sorted out in a clear system can be an incredible […]
How to Integrate Pinterest into Your Small Business Marketing Strategy
Pinterest is the fastest growing social networking site. Launched in March 2010, it
Organizing Your Desk and Your Computer Files
If your desk and your computer files are messy and disorganized, it’ll sap your energy, reduce your productivity and waste your time on trying to find things. Furthermore, when your desk and your files are organized, it creates a sense of pride in your workspace. You’re more likely to look forward to working, rather than […]
Organize Your Business Cards to Supercharge Your Networking
Business cards are one of the most powerful networking tools on the planet – and one of the most abused and underused. Most people go to networking events and just collect a bunch of business cards that never get contacted. This is a terrible system. If you don’t have a good system for organizing your […]
Is Your Core Message Inherently Motivating?
Your core message is what your message really says – underneath all the slogans, hyperboles and corporate-speak. It’s what people really remember. For example, let’s take a look at banking. HSBC’s message is simple: they’re the bank you use if you’re a global citizen. They’re “the world’s local bank.” Simple and easy to remember. Everything […]
Inventory Your Skills: What Does the Business Need That You Can’t Do
One of the most important skills you could learn in business is the skill of delegating. You’re not going to be able to do everything in your business, nor should you. Focus on doing what you do best and find others who can do the rest better. Below are some of the most important areas […]