Public speaking is one of the most powerful ways of improving visibility, getting more traffic and increasing your connection with your customer base. People often underestimate the power of public speaking. After all, isn’t it better to spend your time trying to attract 5,000 online visitors through paid traffic or SEO than to speak in […]
If you can create and launch a successful PR stunt, you can easily get tens of thousands of dollars’ worth of free publicity. A half page ad on the front of your local newspaper might cost $5,000, but with a good PR stunt, you can get on for free. What does a great publicity stunt […]
Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: “That guy understands my problems?” Conversely, have you ever seen a video, person or website and thought to yourself: “This guy just doesn’t get it.” Writing your website and your sales letters in a way that […]
Customer connection can be a very vague concept. Do you have connection? How do you know if you do and how do you know if you don’t? Unlike profits and ROI, there’s not one place you can look and say “aha, we now have connection.” Instead, to figure out how much of a connection you’re […]
In the early days of the web, the only ways a marketer could build a connection with customers was either through email or through their website. Then came Web 2.0. With the advent of social media, the potential depth and breadth of your connection with your customers has become virtually limitless. That is, if you […]
Autoresponders are email messages that can be scheduled in advance and delivered in a systematic manner. As a business owner you likely already take advantage of this technology to send out newsletters and other business information. Another effective way to make use of this email technology is to create a series of messages that all […]
There’s a big difference between getting your customers to want your product and getting them to actually buy. Getting a customer to buy involves getting them to believe that not only do they want to act, but they want to do it NOW. To illustrate this point, in the copywriting industry teachers encourage beginning copywriters […]
Digital time wasters are one of the biggest time drains in today’s workplace. Digital time wasters include social bookmarking sites like Reddit, 9Gag and StumbleUpon, as well as seemingly productive facilities like email and Twitter. These sites can suck you in, consume hours of your time and spit you back out before you’ve even realized […]
Motivation doesn’t happen through logic, but through emotion. If you want to motivate your customers, you need to know exactly which core emotions to target to get your customers fired up. These are five core emotions to target for maximum motivation. Not all five apply to every business, but most of them will apply in […]
