How to Consistently Produce Engaging Content Tweet: How to consistently produce engaging content – check out these 13 tips. LINK How to Create Actionable Content Tweet: How do you create actionable content? Find out here. LINK What Is a Documented Content Marketing Strategy and Why Do You Need One? Tweet: The what, when, why and […]
Why You Should Be Measuring Your Content ROI
Content marketing can offer a great deal of value to your business, from increased engagement to increased sales. However, it is a lot harder to determine return on investment (ROI) with content marketing than other more direct sales advertising and marketing-like sales pages. Content marketing isn’t going to provide immediate success. It’s going to provide […]
White Papers: What Are They and Why Should I Use Them?
A white paper is a report that explains a problem in depth and then offers a solution. If you offer products and services to business owners, white papers are a great way to explain your solutions to your audience. They work especially well for complicated issues that require some measure of education for the buyer […]
What Is Preventing Your Content from Working?
You are blogging and creating content but you feel like nothing is working like you want it to. Your sales aren’t increasing, your newsletter isn’t getting new subscribers, and it just feels like you’re wasting your time. If that is the case with your content marketing, take heart that you can access where you are […]
What Is a Documented Content Marketing Strategy and Why Do You Need One?
They say that when you fail to plan, you plan to fail. The same can be said for those who enter into content marketing without having a clear plan of action to follow. Knowing what you’re doing, why you’re doing it, and when to do it is an essential component of any successful content marketing […]
Tips for Sharing Your Unique Voice and Vision with the World
Your blog, website, email newsletter, social media posts and other means with which to communicate with the world is how you’ll share your unique voice, vision and perspective. These things that are unique to you, are what will make your blog stand out from the competition in a way that resonates with your audience. * […]
Tips for Improving Your PPC Campaigns
Creating an effective PPC campaign is an important part of doing business online and today, also offline. It doesn’t matter if your business is bricks and mortar or solely online; everyone needs to learn how to market their business online to the best of their capability. Today, that involves using PPC campaigns. A PPC campaign […]
Things to Consider When Creating a Content Plan for Your Blog
Preparing and planning the content for your blog will put you ahead of the rest in a huge way. Believe it or not, many bloggers only blog when the inspiration strikes and have no regular content plan. But, those who are serious and want to create a money-making, high value blog, start with a plan. […]
The Key to Continual Growth and Expansion
The best way to keep your business going long term and to experience more success is to continue to grow and expand. If you’re not growing and expanding, you’re stagnating. There are many ways in which you can experience continuous growth and expansion in your business and your life. * Start a Joint Venture Partnership […]
Ten Lead Nurturing Tips
A lead is someone who has in some way expressed interest in something you have to offer to sale. If you put everything in a funnel with the wide side up, it would look like this: Leads > Prospects > Customers. You’re going to have many more leads than prospects, and many more prospects than […]