Youâ€™ve likely heard the phrase, “content is king.” While content marketing used to be a way to set your brand apart from the competition, now it has become a necessity for businesses.
Content marketing is the lifeline of most successful digital marketing campaigns. And behind every successful business is a wealth of relevant and valuable content that resonates with the brandâ€™s audience.
Customers visit your website because of two things: to get more information about a product or service for research, or to get more information to convince them to make a purchase. Therefore, creating targeted content can help steer customers into the sales funnel. And 85% of businesses that use content marketing strategies enjoy great ROI after a one-month implementation.
Link for more information – http://e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com/DGR_DG061_SURV_B2BBuyers_Jun_2017_Final.pdf
However, to reap the benefits of content marketing, your content must engage the audience. Well-created and positioned content introduces products and services as a solution.
Here are four reasons to invest in content marketing.
1. Boost Brand Reputation by Building Trust
Through high-quality and valuable content, content marketing can help you improve your brandâ€™s reputation. In todayâ€™s competitive digital marketplace, itâ€™s crucial that companies strive to build trust with their leads and prospects.
Building trust can help you create a positive reputation for your business. With great content, you can build trust with your prospects and customers because once customers read your content, they develop an opinion about your brand. And if the content is engaging, informative, relevant, and valuable, theyâ€™ll think positively about your business. So the more value you offer with your content, the easier it becomes to build trust with your target audience.
Also, when customers see that youâ€™re consistently creating valuable content, theyâ€™ll view you as a leader in your niche.
2. Great Content Boosts Conversions
Still not convinced that content marketing is crucial for your business? Then look at these conversion statistics:
* Content marketing generates conversion rates that are six times higher than other digital marketing strategies.
* Upon reading recommendations on blogs, 61% of online users in the U.S. make a purchase.
Link for more information – https://writtent.com/blog/top-blogging-statistics-45-reasons-to-blog/
* According to a survey by HubSpot, inbound marketing can double the average site conversion from 6% to 12% because of content marketing efforts.
* And according to a report by CrazyEgg, video content can help improve the ROI and it significantly improves conversions.
Content marketing improves conversions because it helps you educate and connect with your leads and prospects. It not only helps you build trust and relationships, but it also helps you encourage conversions by giving customers the information they need to make an educated purchasing decision.
To optimize your content for conversions, include clear CTAs that tell readers what to do next. Whether you expect readers to make a purchase, get more information, or subscribe for more content, itâ€™s essential to make it clear in the content what you expect them to do next.
3. Generate More Leads
Lead generation is crucial for businesses that depend on consistent traffic to make sales and boost revenue. And content marketing is not only perfect for lead generation, but itâ€™s also affordable.
While content marketing cost 62% less than other traditional marketing strategies, it also generates three times as many leads. The affordability factor makes content marketing viable if you want to maximize your budget.
Link for more information – https://www.lyfemarketing.com/content-marketing-pricing/
However, itâ€™s crucial to note that content marketing is time-consuming, and it takes time before you reap the benefits. But if you create quality content, a little will go a long way. In fact, over 81% of marketers have seen increased traffic by investing as little as six hours per week in their social media content creation. And repurposing your content into multiple formats can help you do more with less.
Link for more information – https://www.socialmediaexaminer.com/report/
4. Content Marketing Helps You Showcase Your Expertise
Customers want to know whether theyâ€™re dealing with an expert who knows the ins and outs of the industry. Through content marketing, you can show your expertise, while offering valuable content that can help customers make a more educated purchasing decision.
And every time you publish a new white paper, blog post, or case study, youâ€™re showing your leads and prospects how much you know about them and the problems theyâ€™re facing.
When making a purchase, consumers will remember the company that helped them understand their problems, solutions, and other options. Customers are more likely to purchase from a business that exhibits more knowledge and expertise.