Mobile marketing strategies are essential to business success in the digital marketplace. And if you want to improve the bottom line of your business or boost customer engagement at the various touchpoints, your online marketing strategies should include mobile marketing.
The increase in mobile device users can take your mobile marketing campaigns to the next level. Today, consumers spend a lot of time on the smartphones and tablets. They also use their smartphones for various purposes, including searching for information and making a purchase.
In other words, itâ€™s crucial to explore the huge potential of mobile marketing.
Here’s how to plan your first mobile marketing campaign.
1. Optimize Your Website and Landing Pages for Mobile
The first step in creating a mobile marketing campaign for your business is to make sure any content or information youâ€™re advertising to your target audience is visible on their mobile devices. Conversions are 160% higher among businesses that are optimized for mobile devices than those that arenâ€™t optimized.
Creating a mobile-responsive website improves the customer experience, and it boosts your search engine ranking. So creating a responsive website should be the number one thing to do.
Apart from using a well-adapted design, keep your loading times in check. Mobile users have been shown to abandon websites that take more than four seconds to load on their smartphones.
As you prepare to create your first mobile marketing campaign, detail what your website should look like. Make sure it’s simple, consumer-friendly, and optimized for various screen sizes. And make sure your content is short and easy to read. Include eye-catching headlines together with great graphics, images, and videos to improve engagement.
2. Know Your Target Audience
A crucial part of creating a successful mobile marketing campaign is having a deep understanding of your target audience. Apart from knowing their needs and preferences, you’ll also want to know their ages, locations, and device types.
Also, consider different locations that encourage the use of different devices. To create an effective first mobile marketing campaign, tailor it according to these valuable insights.
For instance, if your target audience consists of students who use smartphones mostly, then their device use will most likely remain constant during the day. Their peak times will be in the evenings and lunch hours. This knowledge will help you time your mobile ads to ensure maximum engagement.
Also, analyze the type of content your target audience is likely to appreciate. Using surveys and focus groups, you can establish if your target customers prefer video or text-based ads.
Gather more data to determine if they engage more with push notifications or SMS campaigns. This information is crucial in shaping your first mobile marketing campaign.
3. Use Mobile Apps in Your Mobile Marketing Campaign
Having a mobile-responsive site is great because it helps create a good first impression. However, this isnâ€™t enough – especially if you want to keep customers and build a loyal customer base. The answer is to invest in high-quality mobile apps.
Mobile apps are an effective way to engage with existing and potential customers, so they should be a crucial part of a mobile marketing campaign.
They are an incredible way to appreciate your customers by introducing loyalty programs. Because if you want to boost your app installs, you can offer users exclusive benefits such as discounts, credits, and coupons. This type of exclusivity will make your customers feel special and it will position your business as one that values customer loyalty.
Mobile apps can help you execute an effective in-app referral program. Give your customers an incentive for referring your products and services to their friends and family. This will improve your engagement and brand awareness.
4. Optimize Your Email Marketing Campaigns for Mobile Devices
To create a successful mobile marketing campaign, make sure the links within your email marketing content are clickable and interactive, even on mobile devices – whether they connect to a landing page or a phone call for a free consultation. Mobile-responsive email marketing should be a top priority in your mobile marketing strategy.
By creating and optimizing your mobile marketing campaign for your email marketing, youâ€™ll interact with a larger audience. This is because studies have shown that consumers check their mobile devices 150 to 200 times each day. So, if you focus on delivering high-quality mobile marketing content, youâ€™ll bring your businessâ€™s marketing strategy to the next level.
Link for more information – https://www.forrester.com/report/Predictions+2016+The+Mobile+Revolution+Accelerates/-/E-RES118077
Now is the time to make your marketing efforts reach the mobile devices your target audience uses. And just like any other marketing campaign, it’s important to constantly conduct market research, redesign your marketing content, and optimize your sales funnel. And by adapting to the latest mobile marketing innovations, youâ€™ll generate more leads and boost conversions. This will take your business to the next level.