Whether someone is selling laundry detergent, self-help books, coaching, or business advice, case studies go a long way to helping prove a concept and create new, satisfied customers. This, ironically, will produce more case studies. The whole concept of case studies is self-perpetuating and they can go on continuously if you want them to. Advantages […]
Coming up with content for your blog can sometimes seem difficult, especially if you’re not aware of all the different types of content you can create into a blog post. Once you realize that almost any type of content can become blog posts it’s easier to create a lot of different content. 1. “How To” […]
Whether you like it or not, Google owns most of the share of search engine traffic. Therefore, it’s important to pay attention to whatever Google is doing, including Google+. Google+ seems to want to be the Facebook, Twitter and Skype all rolled into one. And, it’s succeeding. But, the reason you need to be involved […]
Deciding on which analytics matter most is an important step in helping you determine if the marketing strategy you have is producing the results you want. You’ll need to understand why you exist, what your goals are, and what data to collect to determine success or failure. Understand Why You’re Doing “It” Whatever your marketing […]
Having unique, interesting, compelling and fresh content on your website is important. The more useful the content the better, and the more often you can provide it the better. But, there are times you just get stuck for fresh content ideas. Let’s hope these ideas get you unstuck and the creative juices flowing. Use PLR […]
You know you’re supposed to blog to help bring traffic to your website. However, it’s important to have a plan about what you’re going to blog about, what format everything will be in, and to understand what your goals are. Without knowing the point of your blogging you won’t be successful. 1. Your Blog Should […]
No matter what kind of business you have, a bricks and mortar business or a strictly online business, these days it’s important to market online. A lot of people get really tied up in search engine optimization (SEO) tricks and think that is all there is to online marketing. But, nothing could be further from […]
Having online events is another type of content. Think of everything that goes into planning an online event and you realize it’s all about content. First, you need something to promote, then you need to create the program, and, guess what; if you record the event, you’ve got – that’s right – more content. Thinking […]
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your […]
Many content marketers eventually get around to wanting to learn how to use private label rights (PLR) content in their business. You’re likely no different. Producing never-ending, targeted and relevant content on a daily basis can become a chore if you don’t know how to create content in multiple ways. One way to create an […]
