Video has become a driving force in content marketing. One only has to look as far as YouTube’s success to see that video content is a thriving entity all on its own. In fact, you can create a thriving business using mostly video as your main type of content. But, if you normally just use […]
The great thing about content marketing, aside from the fact that it is an inexpensive form of marketing that works, is that it’s a true investment in your business that pays off over and over again, year after year. When you create content today, it will be working for you a year from now. Creating […]
Today, search engines are more powerful and intuitive than ever. While the changes in search engine technology have been generally good for the user, it can be more difficult for a content marketer to get to their audience. Today, a content marketer has to think outside the box in order to conquer the fact of […]
The most important type of content for marketing your business today is arguably the content you put on your website’s blog. This is the content that will attract visitors via the search engine traffic that the keyword-rich content will generate when your audience makes a search. Studies show that blogging about your business, products and […]
Many small business owners have jumped on the Facebook Page bandwagon. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. It seems so much easier than the other options. However, this is a huge mistake. Facebook is not enough in the world of online marketing to […]
There are people who will give you tips to increase traffic to your website who don’t care if you ruin your entire business. All they care about is that they sold you an information product that “works”. Sure, these traffic-getting tips work, but only until you get caught. Then your business will be ruined because […]
Once you decide to have an online seminar, you will need to market it to make it successful. If you want anyone to come, you have to tell people about it. And of course the more people you tell, the more people who will sign up and come to your online seminar. Blog about Your […]
When you create content for your website, it needs to attract search engines by using the right type of keywords. But, it also needs to be engaging for your audience. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn’t mean […]
A lot of people don’t think of social media sharing as content. But it is content. You may be sharing content you wrote for your blog, or an article, or a guest post on someone else’s blog, but you still have to create content just for your social media networks to make the social media […]
To build a well-running, attractive website you need a content management system (CMS) that allows you to develop an “all-in-one” online presence. You need a place to host your blog, your articles, and other information about your products and/or services. The very best CMS that is available today is simple to use, easy to update, […]
