Finding your professional voice for your content is one of the most important things you will do for your business. It’s the one major factor in helping you find your audience as well. Or, really helping your audience find you. Plus, it’s really hard to keep up a fake persona. So why not just figure […]
When you choose an audience for whom to create products and services, you’ve created a niche for yourself. Your niche is a subset of a particular market and is a way to help you define the benefits of a particular product or service to your audience. For example, your target market might be women who […]
Every good document starts with an outline. Most people shudder at the thought of writing an outline. But, it still remains the very best way to ensure that you include what you want in your vision, so that when you share it with others it requires no explanation. In addition, you have to remember that […]
The truth is, the more focused you are on success the more likely you are to experience it. Most of you have probably heard of “The Secret” where they espouse the idea that putting out positive thoughts into the universe, and even being very specific about those thoughts, will result in you getting what you […]
When you’re trying to come up with content for your website, the question of green topics versus hot topics often comes up. Green topic, often referred to as “evergreen” content, is content that will usually be good for many months or even years, while hot topics are immediately “old” after a short period of time. […]
Does your website or sales page turn off potential buyers? If you’re practicing any of these five conversion killers then you need to fix them pronto so that you can see the sales numbers you want to see. Not much is more important than your sales page copy when it comes to converting sales. Some […]
As a business owner, one of the first things you have to do is start creating products to sell so that you can make money. The type of products you sell have everything to do with who your audience is, how they shop, how much money they have to spend, and how they prefer delivery […]
You’ve worked very hard to become a good marketer but you really want to take your work to the next level and become truly great. Being great requires effort, commitment and an understanding of what it takes to move beyond good to great. Let’s assume you know your audience, have a well-defined niche and you’re […]
Once you start engaging in email marketing (that is, marketing your products and/or services through sending customers or potential customers information via email), it’s important that you understand and comply with the laws that have been created to protect you and the consumer. Remember that these laws protect both the business and the consumer. When […]
If you want to create awesome email marketing campaigns that set your business apart from the rest, it’s important to take some time to learn what makes the content and design of your email marketing campaigns stand out. Your email campaigns should seek to: Provide Solutions Your audience cares about what’s in it for them. […]
