All websites need regular maintenance to ensure that they will remain secure and operational. Websites aren’t a built once and done proposition. Just like if you build a bricks and mortar store you must keep the place looking clean, and all the locks and security in good repair, the same goes for your website if […]
Nine Ways to Add Video to Your Marketing Strategy
Videos are a great way to improve your marketing results. When you realize that YouTube is the really the second most powerful and most influential search engine behind Google Search, then you know you need to add video to your marketing strategy. 1) Share Announcements – A fabulous way to get started with video is […]
Nine Questions to Ask When Evaluating Affiliate Networks
When you want to start an affiliate program it can be difficult to know how to choose the right affiliate network. Before you can even begin to choose, you really need to understand the right questions to ask when evaluating them. It’s an important choice to make and migrating to a new system isn’t always […]
Is Video the Future of Content Marketing?
Some people say video marketing is the “new” marketing of the future but if you think about it, we’ve really come full circle. First marketing started out as print material, then we started adding images, and then we used sound on the radio. When television came about, we started putting our pictures and text via […]
How to Successfully Integrate the Online-to-Offline Experience
As a retailer it’s important to realize that showrooming is not going to go away. So, instead of packing your bags and heading out of town for the virtual world, focus on other ways that you can turn your retail store into a place that shoppers want to experience as well as make purchases in. […]
How to Safeguard Your Shopping Cart
Shopping cart security is integral to maintaining your online business and the trust of your customers, and can mean the success or failure of your business. Here are eight ways to ensure that your shopping cart is safeguarded. 1) Use PCI Compliant Shopping Cart Software You don’t have to have everything built in house; you […]
How to Keep Your Business Secure
Keeping your business secure is important – whether it’s an online business, a bricks and mortar business or a little of both – and there are so many things to consider. This article will focus on how to keep your business secure online. Practice Smart Email Management It’s tempting to use free email accounts like […]
How to Get More Shoppers to Buy In-Store
Finding ways to get more shoppers to buy in your store instead of online can be challenging, but it’s not really as impossible as some might have you believe. You can bring an in-store shopping revival to life with just a little thought, study, planning and action. Use Email Marketing Use your online real estate, […]
How to Find Hidden Hacking on Your Website
Website security is an imperative today due to the numerous ways that hackers will use to find their way into your website to cause problems, steal your content, and even affiliate income right out from under you. Even large business sites get hacked. Many of you probably were aware of the issues AWeber.com, Twitter and […]
How to Bring Creativity to Your Business
Being creative sometimes seems not to go with business, but even creating a spreadsheet can be very creative when you give it a chance. The thing is, most of the time the creative process is not really as spontaneous as some people might wish it was. You can’t just sit around and wait for creativity […]
