The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more – but do you even know […]
As of today, according to YouTube’s stats there are over 1 billion unique users on YouTube each month. That’s very significant because video is a very powerful medium in which to tell the story of your brand. Companies have been using video longer than YouTube has been around, in the form of TV advertisements. It’s […]
Throughout the lifetime of your business you will be making many decisions about many different issues. As your business grows and you mature as a business owner, the objectives you develop today might appear vastly different than the objectives you had when you first started. When that happens it’s very important to consider a commission […]
Unfortunately, it’s probably just a matter of time before your website is compromised in some way. The important thing to do is to try to implement all the security you can, and be prepared and know what to do in advance in case it should happen anyway. 1) Don’t Panic If you’ve made sure to […]
Showrooming is when consumers visit bricks and mortar stores to experience touching and using the product before they make a purchase. Often times, in fact in about 40 percent of the cases, the consumer then uses the information gathered to make a purchase for the item online. This is most prevalent with smaller electronics, where […]
Due to the advent of the internet, Wi-Fi and smartphones, and the increased ease of online shopping, many people are now using offline stores as showrooms – a place to view items in person before ultimately ordering them online. This can cause some issues for offline stores who have to not only demonstrate the […]
Reverse showrooming has been going on for a long time. It’s where people conduct online research to help them in their choice to make an offline purchase. In fact, more people still buy offline after researching products online. The consumer buying cycle has changed to accommodate the ease at which information is now available. There […]
Many people think that creativity is reserved for special people and that it’s something you’re either born with or you’re not. But, the truth is, creativity is something every single human being is has at their fingertips, automatically. It can be developed, controlled and managed. The dictionary defines creativity as “… a phenomenon whereby something […]
The truth is, just getting your videos out there is an important accomplishment. You do not have to worry about perfection to use videos for marketing purposes. But, well thought out videos that have been edited to look at least semi-professional and are easy to look at and hear, get better results than those that […]
If you want to grow your understanding of how your email marketing is performing, it’s important to have access to as much analytics as you can. Monitoring subscriber behaviors and studying analytics is an important part of learning what works best for your audience so that you can improve upon your marketing methods. Modern Email […]
