Social media is a way for businesses to connect with their customers, increase brand awareness, market their products and now, provide excellent customer service. Social media is the new word-of-mouth marketing. In the “old” days before social media, word-of-mouth marketing was done behind closed doors. Now you can see how your brand gets known via […]
Do you think you can have too much creativity? Creativity is the ability to turn an idea into something real and tangible. So, if you find yourself stuck in the idea rut and haven’t actually found a way to turn your ideas into reality, you are likely really not suffering from too much creativity but […]
LinkedIn.com is the largest professional networking site on the internet. While Facebook has more users, the comparison is the difference between having beers after work with friends and going to a Chamber of Commerce after hours event. In other words, they are very different types of networking. Both can be great for business but LinkedIn […]
Your email marketing software likely already offers some tremendous features regarding analytics. But, sometimes you determine that you need to drill down even deeper, or get some information that is not natively available with your particular service. In that case you have to find an alternative source to get the data that you need. Here […]
There is a saying that women shop, and men buy. This is somewhat true. Men are more likely to make a faster decision if they believe they’re getting a good value at the moment, while women are more likely to take their time understanding the company’s values in addition to the quality of the product […]
With over half of all local searches being performed by users with mobile devices, and mobile devices outselling personal computers, it becomes clear where the future is heading. Think about how you feel when you search for something on Google, then try to click through and realize you cannot read the story on your mobile […]
According to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of “pins” and create pin boards or collections to share with […]
Data feeds are used for uploading and promoting products and services. A merchant uses data feeds, and many merchants allow affiliates to use data feeds to promote their products and services too. In some cases you need to download the data feed and clean up the code, then upload it to your own shopping cart […]
According to the Marketing to Women Conference, 85% of buying decisions are made by women. That means that appealing to women to purchase your product or service is a very important aspect of marketing online. With more than 94% of these women having access to the internet, it becomes clear that you need to appeal […]
When making purchase decisions, men tend to think logically. They determine that there is a problem, search for information, evaluate the alternatives, then make their purchase. Most men are motivated to buy anything based on a perceived need. Once they recognize the need or identify a problem that needs to be solved, they go through […]
