Do you have a rock solid to-do system that captures everything you need to do? Or are you sometimes left with a vague sense that there might be something you’re supposed to do, without a clear sense of what that is? Not having your to-dos sorted out in a clear system can be an incredible […]
If your desk and your computer files are messy and disorganized, it’ll sap your energy, reduce your productivity and waste your time on trying to find things. Furthermore, when your desk and your files are organized, it creates a sense of pride in your workspace. You’re more likely to look forward to working, rather than […]
Business cards are one of the most powerful networking tools on the planet – and one of the most abused and underused. Most people go to networking events and just collect a bunch of business cards that never get contacted. This is a terrible system. If you don’t have a good system for organizing your […]
Your core message is what your message really says – underneath all the slogans, hyperboles and corporate-speak. It’s what people really remember. For example, let’s take a look at banking. HSBC’s message is simple: they’re the bank you use if you’re a global citizen. They’re “the world’s local bank.” Simple and easy to remember. Everything […]
One of the most important skills you could learn in business is the skill of delegating. You’re not going to be able to do everything in your business, nor should you. Focus on doing what you do best and find others who can do the rest better. Below are some of the most important areas […]
Public speaking is one of the most powerful ways of improving visibility, getting more traffic and increasing your connection with your customer base. People often underestimate the power of public speaking. After all, isn’t it better to spend your time trying to attract 5,000 online visitors through paid traffic or SEO than to speak in […]
If you can create and launch a successful PR stunt, you can easily get tens of thousands of dollars’ worth of free publicity. A half page ad on the front of your local newspaper might cost $5,000, but with a good PR stunt, you can get on for free. What does a great publicity stunt […]
Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: “That guy understands my problems?” Conversely, have you ever seen a video, person or website and thought to yourself: “This guy just doesn’t get it.” Writing your website and your sales letters in a way that […]
Customer connection can be a very vague concept. Do you have connection? How do you know if you do and how do you know if you don’t? Unlike profits and ROI, there’s not one place you can look and say “aha, we now have connection.” Instead, to figure out how much of a connection you’re […]
In the early days of the web, the only ways a marketer could build a connection with customers was either through email or through their website. Then came Web 2.0. With the advent of social media, the potential depth and breadth of your connection with your customers has become virtually limitless. That is, if you […]
