If you have a local business, radio branding is a great way to reach your customers. If you have a national business, radio can still be a great way to brand if you use national media buying services to drastically cut down your Cost Per Point (more on this later). People listen to radio in […]
It’s common for companies to spend thousands, tens of thousands or even millions of dollars a year on advertising. Yet the simple truth is, just getting on a stage and speaking can build more credibility than spending those thousands of dollars. Public speaking is one of the most powerful tools you could use to build […]
Podcasting is an extremely powerful way to build a brand. Just the fact that you have a podcast is often enough to skyrocket your perceived credibility. The trick to podcasting success is to get your consistency and audience in hand. If you’re able to consistently put out A+ material while attracting an audience, then your […]
When most people think of landing guest blog posts, they think of sending emails to bloggers or using other digital means to establish relationships. However, there’s one extremely powerful method of landing guest blog posts that a lot of people miss: networking. How can you use the power of networking to help you land guest […]
A lot of marketers mistakenly think that “tell a friend” campaigns are dead. They’re not dead; they’ve just evolved to take different forms. The old form of “tell a friend” campaigns most certainly is dead. However, the newer forms can go viral very quickly. In the old days, a “tell a friend” campaign consisted of […]
High profile guest blog posts are the holy grail of guest blogging. Sure, you can blog for small blogs all day long, but that won’t have nearly the impact of landing just one high profile guest blog post. So how do you land these high profile guest blog posts? ==> Make Your Own Site A+ […]
When you write a guest blog post, you want to hit it out of the park. A killer blog post will get people to link to you. It’ll get people from that blog post to come visit your site. It’ll generate more social media buzz. It’ll also make the blog owner happier and open doors […]
One of the most entertaining ways to package a large volume of information is through an infographic. Almost nobody would sit and wade through a text article full of statistics; but when it’s put in infographic format, people love it. Infographics get passed around. On sites like Reddit, Digg and StumbleUpon, infographics do really well. […]
Creating a viral free eBook allows you to leverage the power of virality – without having to tinker with cameras, programming, design software or anything more complex than your word processor. Though viral free eBooks, free reports and free PDFs tend not to take off across the internet ubiquitously, they do take off within communities. […]
How does guest blog posting stack up to other traffic-generating methods? Which is better in terms of results to effort? Which methods are more likely to bring in targeted traffic? Which ones make the most sense for your business? Let’s take a look. ==> Guest Blogging versus PPC Guest blogging usually precedes PPC. They aren’t […]
