There’s a big difference between getting your customers to want your product and getting them to actually buy. Getting a customer to buy involves getting them to believe that not only do they want to act, but they want to do it NOW. To illustrate this point, in the copywriting industry teachers encourage beginning copywriters […]
Digital time wasters are one of the biggest time drains in today’s workplace. Digital time wasters include social bookmarking sites like Reddit, 9Gag and StumbleUpon, as well as seemingly productive facilities like email and Twitter. These sites can suck you in, consume hours of your time and spit you back out before you’ve even realized […]
Motivation doesn’t happen through logic, but through emotion. If you want to motivate your customers, you need to know exactly which core emotions to target to get your customers fired up. These are five core emotions to target for maximum motivation. Not all five apply to every business, but most of them will apply in […]
One way to look at copywriting is as the art of creating motivation using the written word. The written word carries profound power to persuade. How do you use this powerful tool to create motivation? By mastering and implementing these five principles. ==> Principle #1: Benefit Driven Language Most business owners focus a lot of […]
Email marketing often involves a tightrope walk between selling and connection. If you sell too much, you’ll lose your customer’s interest and burn out your list. Focus too much on connection and not on selling and you won’t generate enough revenue. What’s the right balance? ==> Between 10% and 20% Selling Generally the right amount […]
Credibility is the crux of any motivational message. Without credibility, the best content in the world will simply get passed over. On the other hand, even an uninspiring speech by a highly credible person will be met with rapt attention and motivation. For example, if an Olympic athlete was giving advice about how to lose […]
If you want to create customer motivation, one of the first places you should look is yourself. The way you speak and communicate with your customers plays a large role in how they feel about your brand, product or service. ==> The Infomercial Example One prime example of how excitement can play a role in […]
Marketers often speak about talking directly to your customers. Yet how do you really do that? It’s not as if you have a customer sitting right in front of you that you can talk to. One of the best ways to help craft a message is to create what’s called a customer avatar. A customer […]
Before you try to motivate someone, the first thing to do is spend as much time as possible really understanding who they are and where they’re coming from. Your customer doesn’t care that you want to motivate them. They just want their problem solved. Speakers and business owners who focus on trying to motivate people […]
Your Unique Selling Proposition or USP can be your most powerful motivational tool. Your USP is what makes you different than all your competitors. It’s the one thing that gets people excited about your business rather than anyone else’s. In order for a USP to be effective, it has to genuinely be different than anything […]
