Whether you’re just starting out with content marketing or you’ve been doing it for long, it never hurts to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant. Today, you’ve got more competition than ever. And one of the best ways to get a leg-up on the competition is to have […]
Competition is fierce in the business world – both in terms of sales and efficiency. This is where automation comes in handy. If you want to remain competitive, you need to automate or someone else will automate you out of business. By automating you can put routine, redundant processes on autopilot and shift your focus […]
When marketing your business, your online content must be relevant to your chosen location. You want to attract the right type of visitors: customers looking for information, products or services related to a specific city or region. Yet many marketers are still stuck in the age of mass media. They want to reach as many […]
Are you spending huge amounts of money on driving more visitors to your site through Facebook ads or Google AdWords, yet you generate no revenue? Sounds familiar? If so, it’s because you have a leaky bucket. And it doesn’t matter how much water you pour into the bucket, it’s not retaining enough water because it’s […]
Every marketer’s dream is to send out emails to hot prospects and get a flood of positive responses. And although technology has changed how consumers buy, the human brain hasn’t changed, so this dream is possible. Our brains respond the same way they did a thousand years ago. This is great for marketers because we […]
Mobile marketing helps you showcase your brand to mobile users, and it has been around for some time now. If you do mobile marketing right, you’ll offer customers and prospects using mobile devices personalized, time- and location-sensitive information so that they can get what they need when they need it – even if they’re on […]
You’ve probably heard it a million times: “The customer is always right.” But is this true? Yes, sometimes the customer is right, but not always. And the attitude that the customer is always right hinders good business, especially if your prime focus is satisfying customers who can’t be satisfied, or if you focus on creating […]
If you want to boost brand awareness, improve conversions, and scale your business, then a mobile marketing campaign is a crucial marketing strategy. However, there’s no one right way to run a successful mobile marketing campaign. And the definition of success varies from marketer to marketer and from strategy to strategy: improving loyalty, generating more […]
Mobile marketing strategies are essential to business success in the digital marketplace. And if you want to improve the bottom line of your business or boost customer engagement at the various touchpoints, your online marketing strategies should include mobile marketing. The increase in mobile device users can take your mobile marketing campaigns to the next […]
You’ve likely heard the phrase, “content is king.” While content marketing used to be a way to set your brand apart from the competition, now it has become a necessity for businesses. Content marketing is the lifeline of most successful digital marketing campaigns. And behind every successful business is a wealth of relevant and valuable […]
