According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty amazing. When you consider putting resources behind video in your business, you will need to think about the value as you set your budget for video. Creating well-made videos takes a little more time, […]
If you’re looking into producing a product or service, your first step is usually to conduct market research. No matter how good your product is, it’s not going to sell if it doesn’t meet a need or serve a purpose that is useful to your customers. While you can hire someone to do the research […]
Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access. This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine. Here are a few tips to help you create a website that really […]
Building an online community, and participating in online communities, is an important way to market your business online that is going to really take off in 2015 and beyond. The technology has become simpler, and anyone can start a community today. The trick is building it into a productive and valuable extension of your business. […]
While working from home is a great way to spend more time with your family while still making a living, you tend to lose out on time with your friends and co-workers. Even if you have a business that lets you interact with other people, it’s often through the internet and that isn’t really what […]
Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign: Build your reputation. Nothing ensures local marketing success more than positive word of mouth. Build a positive business […]
Do you like to keep things clean and in order? Have you helped friends arrange their house or their life? Are you the one at work who’s developed the filing system and organized the closets? Then you might be perfect for a career as a professional organizer. If you like reality TV, you’ve probably already […]
Creating videos that make good sales is an art form. You need to be able to craft a video that looks great, sounds great, and also gets the message across to the viewer to take further action. It’s a balancing act between giving too much information and not enough information. In addition, it matters where […]
So, after all the careful research and planning, you’ve finally made a decision. You’re going to buy a franchise and go into business for yourself. While this is a momentous occasion for you, you’ve also reached your next big step: finding a loan. The best way to ensure you get a loan for a franchise […]
If you want to get your website noticed, the easiest way is to get to the top of popular search engines. While all search engines have different formulas, they all have one thing in common: links. All of these engines base you higher the more high quality sites link to you. That’s why it’s important […]
