The mastermind concept has been around for a long time. Many entrepreneurs will make references to being part of a mastermind group and credit the group in many instances for a big part of their success. The mastermind concept is simple: you gather with like-minded individuals to help motivate and build each other’s businesses. It’s […]
Using Digital Storytelling to Evoke Emotion
Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The aim is to weave a compelling story that pulls the reader in so that they really care about the outcome of the story. The more a customer cares about your story, the longer […]
Is Your Marketing Vanilla?
If your marketing campaign just isn’t working, or you’re just getting started, take a long look at what you’re trying to do. Is it exciting? Is it eye catching? Is it unique? If not, you’re campaign is likely too bland to get anywhere. It used to be that simply advertising your business could get you […]
